Asian Paints veteran Manish Choksi joins Bizongo Advisory Board


New Delhi : Bizongo, India’s largest B2B platform for unbranded goods announced today the creation of its advisory board with the joining of Asian Paints Vice Chairman Manish Choksi. The industry veteran brings with him over three decades of entrepreneurial and leadership experience in strategic integration of technology with a sharp focus on business expansion and growth across global markets.


Bizongo, which recently closed its Series C funding of $51 million, is gearing to transform into a sustainable global institution as it expands in emerging markets of South East Asia, such as Thailand, Indonesia, Malaysia and Vietnam and starts servicing the developed markets of US, Middle East, Europe.


With Choksi’s counsel, Bizongo aims to ramp up its efforts across digital vendor management, supply chain automation, and supply chain financing. In parallel, the company is also focusing on creating a stronger portfolio of unbranded products that are not limited to packaging and extend into other segments, such as textiles and garments. Bizongo is also looking to transform itself into the most aspirational B2B technology company with a people-centric approach and a strong work-culture.


Manish Choksi, Vice Chairman, Asian Paints and Board Advisor, Bizongo, said, “With COVID-19 forcing businesses to relook at their supply chains, Bizongo continues to transform and automate global supply chains for unbranded goods. This is an exciting time to mentor the Founders and work with the team at Bizongo as they build India’s full stack B2B platform.”


In his previous role as the Chief Information Officer at Asian Paints, Choksi spearheaded Asian Paint’s international business, supply chain and information technology functions with a focus on making its supply chain network the backbone that enables the Indian multinational company to offer the best coatings in India.


Aniket Deb, Co-founder and CEO, Bizongo said, “Manish brings with him an unmatched experience in establishing businesses in new geographies. As we look to implement the new vision to be a global leader, his proven expertise will be valuable in driving forward Bizongo’s journey of becoming India’s very own tech first B2B platform for unbranded products. We are extremely enthused to welcome Manish on our advisory board and look forward to learning from his counsel.”


Sachin Agrawal, Co-founder and COO, Bizongo said, “Every large B2C/B2B eCommerce company, whether it is Amazon or Alibaba, has attained global leadership with supply chain innovation at the heart of its business model. Under Manish’s leadership, Asian Paints too built a world-class supply chain for its products by leveraging the power of data and technology. With Manish on board, we are strongly positioned to accentuate our efforts towards building the world’s first-ever auto replenishing B2B supply chain for unbranded goods.”


Bizongo has witnessed tremendous growth over the last year, with more than 100 enterprise customers and 1000+ manufacturing partners. With a clear focus on optimizing supply chains for unbranded goods, Bizongo uses its proprietary digital platforms like Procure Live and Partner Hub to simplify vendor management and supply chain for its business customers.


The technology company is backed by Schroder Adveq, CDC Investment, AddVentures, Chiratae Ventures, B Capital Group, IFC and Accel.


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