Aston University: Aston University experts to co-chair The Spring Servitization Conference 2022

Two Aston University experts are set to co-chair a major conference around servitization in Italy in May.

Professor Tim Baines and Dr Ali Z. Bigdeli, from the Advanced Services Group (ASG) at Aston University, will be co-chairs alongside Professor Mario Rapaccini (University of Florence), Professor Nicola Saccani and Dr Federico Adrodegari (both University of Brescia) while Jill Forrest (also ASG) will be conference administrator.

The Spring Servitization Conference (SSC) was first launched more than 10 years ago at Aston University in Birmingham. It was created to build and formalise a research community around the topic of servitization, and to understand how organisations can develop and adapt their business models through servitization and advances services.

Servitization is a term used to describe the process through which a business transitions from selling products alone to selling a combination of product and service, and ultimately outcomes.

The theme of the 2022 edition of the conference will be Achieving Net-Zero through Servitization and will be held at Istituto degli Innocenti in Florence on Monday 9 and Tuesday 10 May.

The event will bring together the world’s leading researchers, practitioners and doctoral students to debate and engage with the theory and practice of servitization.

Professor Tim Baines, executive director of The Advanced Services Group at Aston University and co-chair The Spring Servitization Conference 2022, said:

“Servitization has already helped to transform the fortunes of many UK manufacturing businesses and I am looking forward to showcasing what it can do for businesses abroad too.

“SSC2022 will follow the now established format of a single stream where all contributors have an opportunity to present to the whole conference audience and engage in both structured and semi-structured panel sessions to discuss their work.

“The programme is designed to encourage extensive debate and bridge research theory and industrial practice.

“We have some fantastic keynote speeches from senior executives at leading manufacturing businesses including Tim Foreman, European R&D manager, OMRON Europe and Paolo Mauri, Electrolux Professional.”

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