At ‘Creator Day’ in Hyderabad, Meta highlights its commitment to the Indian creator economy
Hyderabad : Meta (formerly Facebook) today highlighted its commitment to creators in Hyderabad and across the country, by organizing its first ‘Creator Day’ in Hyderabad. The event was also an opportunity to launch a unique program for creators, where they will work with Meta to get their own Augmented Reality (AR) effects, which will help them with engagement and growth on their Instagram accounts.
‘Creator Day’ is Meta’s annual flagship event to celebrate creators, and provides an opportunity for them to create, collaborate and learn from each other. The 2022 version of the event will take place across 5 cities. Mumbai was the first city where it took place, and now it’s being held in Hyderabad. It is also the first time, at ‘Creator Day’, that Meta provided the fans an opportunity to meet and interact with their favorite creators – a unique engagement aimed to strengthen their relationship.
At the event, Meta announced a new program for creators across India. Based on a successful pilot last year, a selected set of creators will now be chosen to work with Meta Spark creators, who’re the ones who use the Meta Spark platform to publish, manage and track the performance of their AR effects. This will result in fun and interesting AR effects, available on the Instagram accounts of these selected creators, for them to use it to create content and engage with their community. The chosen creators belong to all parts of India, including a few from Hyderabad. In the past few days, 15 effects are live already and many more will go live by the end of December.
Manish Chopra, Director & Head of Partnerships for Facebook India (Meta) said, “We’re big fans of creators, because you’re shaping culture. We design a lot of our products keeping you in mind, and Reels is a great example. You may be a creator or an influencer, but on Reels, we believe you are on the journey to becoming a global icon.” He added, “We’re happy to launch a new AR program, to help them foray into creating more immersive experiences, and help them form a deeper connection with their fans.”
Actor Rashmika Mandanna was present at the event and enthralled the audience with her performance. She said, “It’s an absolute pleasure to be opening an event with Telangana and Andhra Pradesh’s top creators present in one room. To them, the creators, I say, your time is here and now. With Reels, you’re defining culture and am as much inspired by you, as you people may be inspired by us with our films and characters.”
The event was organized with the philosophy that creators learn the most from their peers, and so a lot of the dialogue was creator-led. For the event in Hyderabad, creators Niharika NM (@niharika_nm), Shanmukh Jaswanth Kandregula (@shannu_7), Alekhya Harika (@alekhyaharika_), Geetha Madhuri (@singergeethamadhuri), Pranavi Manukonda (@pranavi_manukonda) and Munnabhai Gaming (@munnabhai_gaming) were ambassadors, with them featuring on outdoor ads that were visible in different parts of the city.
The next cities where ‘Creator Day’ events will be organized are Kolkata, Chennai and Delhi. To get all updates from these events, follow #MetaCreatorDay.