AV Studio-cum-Media Lab launched at Central University of Punjab


Bathinda: The Department of Mass Communication and Media Studies (MCMS) at the Central University of Punjab, Bathinda (CUPB) has enhanced its course infrastructural facilities with the launch of the Studio-cum-Media Lab at the university campus to impart practical knowledge of audio-visual production and media concepts to its students.

Prof. Raghavendra P. Tiwari, the Vice Chancellor, CUPB, along with Chief Guest Prof. B. K. Kuthiala, Chairperson, Haryana State Higher Education Council; and Distinguished Guest Shri Amit Sharma, Resident Editor, Dainik Jagran, Punjab officially inaugurated the newly constructed Studio-cum-Media Lab on Thursday. On this occasion, MCMS Dept. students recorded the first interview with the esteemed guests from the new studio.

The AV studio, which includes a shooting floor, an editing room, and a production control room, is equipped with cutting-edge technology. The studio has been fitted with state-of-the-art hardware and software, such as 4K Video Cameras, Full Frame DSLR, Chroma-key setup, multipoint lighting, audio recording setup, teleprompter, and editing system. In the Media Lab, there are a total of five iMacs available to assist the students in their new media studies.

During the inaugural ceremony, Vice Chancellor Prof. R.P. Tiwari stated that the facility of the Studio-cum-Media Lab at our university would enable the students to get hands-on-training in the field of audio-video production and understand the practical concepts of new media studies. Furthermore, this facility will be utilized for recoding of MOOCs, e-content, and video lectures. He emphasized that the content generated through this studio will facilitate hybrid learning in accordance with NEP2020.

The Chief Guest, Prof. B. K. Kuthiala, congratulated the faculty of the CUPB MCMS Dept. for establishing a state-of-the-art Studio-cum-Media Lab. He stated that the evolution and growth of the new media industry has increased the demand for dynamic mass communication professionals who can not only generate news content in text and video formats but also analyse its impact on highly interactive new media platforms. He added that this facility would be helpful to students to showcase their creativity in the fields of audio and video production and online content creation.

In his address, Mr. Amit Sharma shared that the emergence of new media technologies has attracted media users to consume news content from highly interactive media platforms, which further pushed the print media conglomerates to adapt to the new technology. He added that in the current scenario, media journalists, besides their role of covering news stories, have to present the same effectively to their target audience and also need to debunk viral fake news prevailing on social media. He motivated the students to develop their specialization in one particular area of journalism and acquire working knowledge in other related fields such as video recording, editing, designing, fact checking, etc.

Prominent amongst others present in the inaugural ceremony were Prof. V.K. Garg, Dean Student Welfare, Prof. Amandeep Kaur, Dean, School of Information and Communication Studies. and the faculty of the MCMS Dept. Dr. Chhavi Garg, Incharge, MCMS Dept., Dr. Paramveer Singh, Dr. Rubal Kanozia, and Dr. Mahesh Meena. Research scholars and students enthusiastically participated in this programme.


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