Bank of Baroda organises Mega Kisan Mela in Muzaffarpur in Bihar, as a part of the 6th Edition of the ‘Baroda Kisan Pakhwada’
Muzaffarpur : Bank of Baroda (Bank), one of India’s leading public sector banks, today announced that the Bank’s Patna Zone is organising a Mega Kisan Mela in Muzaffarpur in Bihar on Wednesday, November 29, 2023 as a part of the 6th Edition of the Baroda Kisan Pakhwada, the Bank’s annual, fortnight long engagement programme focused on the Indian agrarian economy. Baroda Kisan Pakhwada 2023 takes place from November 16, 2023, and concludes on November 30, 2023, with the Baroda Kisan Diwas celebrations.
The Bank is targeting to reach approximately 80,000 farmers in Patna Zone during the course of the Baroda Kisan Pakhwada. The Patna Zone of Bank of Baroda covers the states of Bihar, Odisha and Jharkhand.
The Mega Kisan Mela in Muzaffarpur was inaugurated by Shri Brajesh Kumar Singh, Chief General Manager, Bank of Baroda and Shri Sonam Tshering Bhutia Zonal Head, Patna Zone, Bank of Baroda.
Speaking on the occasion, Shri Brajesh Kumar Singh, Chief General Manager, Bank of Baroda, said, “Bank of Baroda has a loyal and strong base of agri customers and is one of the leading banks servicing the agriculture sector. We are pleased to organise this Mega Kisan Mela in Muzaffarpur. In Patna zone, 587 branches will participate in this year’s Baroda Kisan Pakhwada. We will be organising a number of programmes such as farmer meets, choupals and kisan melas, which will help us to boost engagement with the farming community and fulfil the banking & financing requirements of our esteemed agri customers.”
Bank of Baroda has 597 branches in Patna, of which 450 are semi-urban/ rural branches. Advances to the agri sector in Patna zone have grown year-on-year by 19.7% as on 30th September 2023. During the Baroda Kisan Pakhwada held in 2022 in Patna zone, a total of 2000 outreach programmes like Farmer Meetings, Choupals, Kisan Melas, Health Camps etc were organised and the Bank connected with 80,000 farmers during this period. Agricultural loans of approximately Rs 100 crore were disbursed.
During the Baroda Kisan Pakhwada, Bank of Baroda will reach out to farmers and create awareness about various initiatives such as the Kisan Credit Card drive in the name of “Ghar-Ghar KCC Abhiyaan” as well as create awareness on agri products, schemes/offers and delivery channels offered by Bank of Baroda for the benefit of the farming community. The event will also help to promote various Atmanirbhar Bharat schemes introduced by the Government of India such as the Agriculture Infrastructure Fund (AIF), Animal Husbandry Infrastructure Development Fund (AHIDF), Pradhan Mantri Matsya Sampada Yojana (PMMSY), PM Formalisation of Micro Food Processing Enterprises Scheme (PM-FME), etc.