Bestseller Tracked Down in Hindi for the First Time; Top 10 Books Announced in Fiction, Nonfiction, and Translation

New Delhi: Dainik Jagran Nielsen Bookscan Announced the first ever list of Dainik Jagran Hindi Bestseller at an event here. The list has been segregated into three categories namely fiction, nonfiction and translation.
The sale of books between April and June has been taken into account while preparing the list. The comprehensive list not only includes popular Hindi writers and books, but some popular English authors too have made it to the hearts of the Hindi readers, as seen in the translation category.

The list has been prepared after collecting and analysing data from stores across 39 Hindi speaking cities of the country. The books were judged and selected on various criteria. For instance, only those books whose first version was published on and after January 1, 2011, are included in the list released for April-June 2017.
Commenting on Dainik Jagran Nielsen Bookscan Hindi Bestseller (April-June 2017), Senior Vice President of Jagran Prakashan Group Basant Rathore said, “We are dedicated towards protecting and propogating our prestigious language. Any language can have longevity if it keeps adding new aspects to it. Dainik Jagran Hindi Bestseller is a vital step in this direction.”

Sanjay Gupt, CEO of Jagran Prakashan group and Editor-In-Chief, Dainik Jagran said, “There is a popular belief that English is overpowering in Hindi in India. We wanted that Hindi and the people and the culture related to it, get their due honour. It’s important to honor the literature in order to honour thae language itself. We joined hands with Nielsen in order to bring a transparent and credible list based on international methodology.”

Vikrant Mathur, director, Nielsen Books India & Asia Pacific said, “We have worked in many languages across the globe. Hindi is the 4thlargest language in the world and spoken by 40 percent of Indians. We hunted down bookstores in 39 Hindi speaking Indian cities and online platforms to come up with this list.”
Dainik Jagran Hindi Bestseller is the first initiative of its kind, bringing in the Best Seller list in Hindi. Earlier there was no transparent and credible means to accurately assed the popularity of Hindi books. Dainik Jagran Nielsen Bookscan Bestseller list will be released every quarter of the year. This initiative is part of Dainik Jagran’s campaign ‘Hindi hain hum’.

Books that have made to the top 10 of Dainik Jagran Nielsen Bookscan Hindi Bestseller (April -June 2017) are:

Adult nonfiction:

Translation: