Bharat Petroleum Corporation Ltd. launches “UFill” – an automated fueling technology for customers


Mumbai  : Bharat Petroleum Corporation Limited (BPCL) – a ‘Maharatna’ & a Fortune Global 500 Company announced the launch of “UFill” – a digital customer experience which delivers on BPCL’s promise of ensuring that their customers have complete control over Time, Technology and Transparency as part of their fueling experience. With UFill, the invitation to customers is to “Fast forward your fill” leveraging the latest in digital technology which obviates the need for looking at zero or final reading and such offline manual interventions.


The UFill proposition has been launched in 65 cities across India and will soon be launched across the country.


The company said that the UFill functionality is swift, secure and smart. For a customer looking for a change in the way he does his fueling, this is an easy and convenient solution. The UFill functionality does not need any App download, is payment app agnostic ( i.e. customer can use any payment app already downloaded on his / her phone like GPay, PayTM, PhonePe etc) , offers real time QR and voucher code through SMS and is accepted at all BPCL Fuel Stations where the functionality is enabled. Adding to transparency and convenience, if the amount paid in advance is partially used, the balance amount is immediately refunded to the bank account of the customer. If not used within 48 hours, the money paid in advance is automatically refunded to the bank account from where debited.


P S Ravi, Executive Director (Retail), BPCL said : “The ease of usage and seamless elevated experience make UFill a game changing solution, empowering our customers with a swift, secure and smart solution for their fueling needs. With dedicated UFill bays branded as “Fast Forward Zone” in our fuel stations, the on forecourt invitation to our UFill customers provide an experience that would set him or her apart from any experience that a competitor fuel station would offer. UFill is one more unique step in BPCL’s continuous endeavour to leverage digital technology to offer our customers personalised and new-age solutions”.


The technology provides the customer with control of fueling with the dispensing unit getting automatically pre-set for the value of fuel paid for by him/her in advance and eliminates any manual intervention at the point of sale. Thus, no need to check zero before fuelling or final reading, the dispensing unit will automatically dispense the exact quantity of fuel. UFill is yet another milestone in the Company’s digital transformation journey that is aimed to improve customer’s turn-around time (TAT) at fuel outlets and increase transactional transparency, thereby providing enhanced retail-like experience.