Bangalore: bigbasket (https://www.bigbasket.com/), India’s largest online supermarket, has partnered with the Robin Hood Army, a volunteer-based organization, in #MissionMillion2018, the largest ever war against hunger.CommemoratingIndia’s 72nd Independence Day, the initiative aims to mobilize Indians across the country through 16,000+ “Robins” to serve food and smiles to ONE MILLION countrymen. People can support this by purchasing the Hunger Independence kit including 1 kg of Rice and 500 gm of Dal from the website or app between 7th and 16th August 2018. bigbasket will be contributing additional 10% of which will be donated to the cause.
Apart from contributions to the Hunger Independence kit, people can also visit http://robinhoodarmy.com/missionmillion2018/ to extend their support to the cause. The Robin Hood Army has been working towards eliminating hunger in India since the last four years.
Speaking about this, Mr Vipul Parekh, Co-Founder, bigbasket, said, “To be called profitable, enterprises must be ahead both socially and monetarily.It is notpossible for any business to be exclusive of the society and its surroundings.This policy has been one of the major factors driving bigbasket’s success. We are proud to be associated with the Robin Hood Army in this initiative to help wage a war against hunger. The idea complements our philosophy of social responsibility in every way and is something that we as a company endorse strongly. Every bigbasketeer can contribute through their purchase and help feed at least one person.”
Commenting on the association, Mr. Ambuj Ahuja, Volunteer, Robin Hood said, “We are extremely grateful to bigbasket for supporting us in this mission. In 2017, we were able to help 1800 flood victims in Bihar get at least one meal for four days through this initiative. This year,we hope to make the campaign bigger and better with help from bigbasket to reach out to more people and create awareness about the impact of hunger. Proceeds from this campaign will be distributed to the less fortunate in the slums, destitute homes, orphanages, and other sheltersin and around Delhi/NCR.”
bigbasket has been a part of several CSR initiatives in the past including a Go Green initiative where a sapling was delivered along with every order placed to revive Mumbai’s green belt. bigbasket has been partnering with various volunteer based organizations, including DanUtsav. bigbasket’s operations have expanded to 25 cities in India recording about 2 million customer orders per month and it serves a registered customer base of over 8 million. The company’s turnover in the year 2016/17 was over Rs 1400 crores (approx. US$220 million). bigbasket raised US $300 million from Alibaba Group earlier this year and is looking to expand aggressively.