Birla White aligns with PM’s ‘Design in India’ initiative


Mumbai, March 7, 2018: ‘Birla White YuvaRatna’, a design challenge contest for architectural fraternity, motivates young aspiring students to design Andhra Pradesh’s new capital city Amaravathi. Inspired by Hon’ble Prime Minister Narendra Modi’s ‘Design in India’ vision for building a beautiful India, budding young creative minds will design architecture to transform Amaravathi into a first of its kind smart city. This contest has drawn enormous participation from across India and Nepal, attracting more than 2000 drawing entries from 100 institutes.

The event, to be held on March 14 in Mumbai, will be inaugurated by Mrs. Rajashree Birla, Director board member at Aditya Birla Group companies, in the presence of eminent architects and construction professionals from across India. The jury for this year’s contest is an elite panel which includes Ar. Rajeev Sathe, Ar. Ketan Vaidya, Ar. Nilabh Nagar, Ar. Ramaswamy Natesaiyer, Ar. Ravi Ramakrishnarao and Ar. Nishant Gupta.

The themes for this year’s competition are ‘Amaravati Convention Centre’ and ‘Portal to Capital City, Amravati’. Participants are expected to showcase their intellectual understanding of the given theme and present it uniquely. Over the years, ‘Birla White YuvaRatna’ has grown in its participation and popularity amongst the architectural fraternity. This has helped Birla White reach out to architectural student across institutes globally.

“Government of India’s ‘Design in India’ initiative will play a vital role in creating jobs for the architectural fraternity. It acquires special importance in the current context where India is heading towards creating large number of Smart Cities. Young minds will weave in local architecture and culture through their new concepts and designs, which will be iconic and synonymous to every upcoming smart city in the country”, said Dr. Sunil Kulwal, CEO at Birla White.

Under ‘Amaravati Convention Centre’ theme, the students are encouraged to design Office Components, Housing Components, Outdoor Components (Amaravati Square, Riverfront promenade and plaza) and other components such as MICE facilities, Food & Beverage zone, Necessary basement, surface and multi-storey parking and Retail Facilities). Similarly, ‘Portal to Capital City, Amravati’ theme includes, designing Boat Jetty cum Amenity Center at Krishna River, ticket counters and bridges to cross numerous water bodies on the river. The portal forms the entrance to the new smart capital city.

“Through these initiatives Birla White wants to motivate architects to think out-of-the-box and create new designs that are beautiful and smart. Their ideas would help build smart cities that become the pride of a new India in the days to come. Additionally, we aim to bridge the gap between theory-based education and skill-based development through YuvaRatna,” said Mr. Anurag Angrish, Joint Executive President, Birla White.

Birla White works in close association and partnership with all the stakeholders in the construction industry to materialize government’s mission to build a great nation. The newest allies to this mission – the Young Students of India will be inspired and encouraged by YuvaRatna contest and they shall contribute with all their heart and soul into making a better future together.