Bisleri International Aims To Bring On-Board Over 200 Educational Institutions To Empower Young Minds & Bring Behavioural Shift in Plastic Disposal and Recycling
New Delhi : Bisleri International Pvt. Ltd. has partnered with leading educational institutions for its sustainability program ‘Bottles For Change’. The objective of the partnership is to create awareness about the potential for recycling used plastic and educate students on the importance of managing it. For the current fiscal year, Bisleri plans to engage with over 200 institutions to empower students to become changemakers for the future. The ‘Bottles For Change’ initiative is currently operational in 7 cities, and Bisleri plans to expand the program to Bengaluru, Hyderabad, and Gandhinagar in Gujarat during the year.
‘Bottles For Change’ is part of Bisleri’s overall sustainability initiative, Bisleri Greener Promise, which aims to build a greener future for everyone. The program focuses on educating the youth about mitigating plastic waste and building a circular economy. It will teach students to treat used plastic as a valuable resource by segregating and disposing of it responsibly to prevent it from entering landfills. Bisleri would also provide enabling systems to ensure the plastic is sent directly to the recyclers and help the students make their institutions ‘ZERO PLASTIC TO LANDFILL’ campuses.
Commenting on the partnership, Angelo George, CEO of Bisleri International Pvt. Ltd., said, “The future generations are the most affected stakeholder in the context of climate change. Partnering with educational institutions is crucial to educating youth about responsible consumption and reducing plastic waste to promote a circular economy. Bisleri aims to provide exceptional learning opportunities to students while committing to create a greener future for all.”
Speaking on the collaboration, Prof. (Dr.) Sanjeev Bansal, Director – Amity Business School, Noida, said, “Environmental awareness is not an option today, but a necessity. We are responsible for protecting and preserving the planet for future generations. Thus, educating our youth about the importance of sustainability is crucial to achieving this goal. The partnership will further drive a positive environmental and social impact.”
Dr. Jawahar Philimis, SRM Institute of Science and Technology said, “Partnering with Bisleri International to educate our young minds on proper disposal of plastic and recycling is a natural fit for SRMIST. We are committed to sustainability and teaching our students about the importance of taking care of the environment. This collaboration will provide valuable learning opportunities for our students and help create a more sustainable future for all of us.”
Through the Bottles For Change program, Bisleri International has connected with 680 educational institutions. Some well-known and continuously participating academic institutions in this initiative include Madras Christian College (MCC), Hansraj College, Galgotias University, Guru Gobind Singh College of Commerce, Hansraj Morarji Public School, Pillai College, among others.