Book “How to Write and Analyse Cases” released

Aligarh : The book “How to Write and Analyse Cases” written by Dr. Salma Ahmed, Associate Professor, Department of Business Administration, Aligarh Muslim University was released by the Mr. Suresh Kumar Sharma, National President, Indian Institute of Material Management (IIMM), in a formal book releasing ceremony in New Delhi. Other dignitaries present on this occasion included Mr. S. Prasad, Chairman, Delhi Chapter of IIMM, Mr. Nandkumar, Counselor, IIMM and Mrs. Deepak S. Gulati, Chief Manager, Materials, NALCO. The executive students of PG Diploma in Logistics Management and PG Diploma in Materials Management were also present in the function.

Dr. Salma Ahmed’s book was distributed as a part of learning module to the select twenty participants of an International Conference on Global Supply Chain, organised by Malaysian Institute of Purchase and Materials Management (MIPICS) in collaboration with Indian Institute of Material Management (IIMM) in Kuala Lumpur, Malaysia. The book was well received by participants who came from all over the world including Thailand, Netherland, Singapore, China, Kenya, Johannesberg, Nigeria and Malaysia.

Analysing cases is an essential part of management course curriculum. Dr. Ahmed’s book is a treatise for management students who find analysing cases an insurmountable task. When asked what inspired her to write the book, she said, ” On one hand, students have been an inspiration to me; whose constant fear of handling cases and query on how to go about it motivated me to list a few simple formula and framework for analysing cases and on the other, it was the editorial team of Vikalpa – The Journal of Decision Makers, published from The Indian Institute of Management, Ahmedabad that has recognized my efforts by publishing 17 of my case analyses in a series.”