Brock University: Breakthrough Brand Toolkit Offers Web Accessibility Resources and Accessible Templates

University Marketing and Communications continues to roll out templates, checklists and resources in support of Brock’s Breakthrough brand, including an extensive new section of the Brand Toolkit site dedicated to web and digital accessibility.

The page includes a wide range of tips and best practices — from the proper use of colour contrast and closed captioning on videos to using descriptive links and making social media more accessible — for website owners and page administrators across campus.

The page, which will be continually updated, is part of the University’s plan to increase web accessibility and better serve those visiting Brock webpages.

Approximately 22% of Canadians report having at least one disability, according to Statistics Canada. Digital accessibility eliminates the obstacles that prevent some people from accessing information online and ensures a positive user experience for all.

The plan also includes the recent hiring of a Web Accessibility Specialist, expanded web accessibility monitoring, which will help page owners in each department identify and correct accessibility issues, and the development of a new Website and Web Content Governance policy, which is now in place.

Page owners will soon be contacted with information about how to ensure their pages meet accessibility requirements.

University Marketing and Communications has also produced updated and accessible templates for a variety of common documents, including reports, letterhead, agendas, and more.

The templates feature the University’s refreshed visual identity and make it simpler and faster for staff to produce their own branded documents. They are available to the entire campus community in the Brand Toolkit.