Brock University: Prospective students learn about breaking through at Brock

Tens of thousands of prospective students learned about the top-ranked Brock University experience this weekend at the Ontario Universities’ Fair in Toronto.

The fair – the largest of its kind in North America – attracted approximately 80,000 prospective students and guests to the Metro Toronto Convention Centre over the weekend and is the is the single largest opportunity to speak with prospective students and their supporters.

University Marketing and Communications has been advertising the event as part of its fall digital recruitment campaign, and promoted Brock with paid digital ads at Union Station, along the Skywalk (which links Union Station to the Convention Centre), and in strategic locations across the GTA, Hamilton and Niagara.
The Student Recruitment team unveiled its newly updated fair booth, which was given a bold new look as part of Brock’s brand refresh.

The new booth helps to tell the Brock story to prospective students by highlighting key university stats, engaging images of students, and program offerings.

“Students were especially eager to learn more about Brock at this year’s OUF, which was the first time the event has been held in person since 2019 due to the pandemic,” says Matt Melnyk, Brock’s Director of Student Recruitment. “They’re searching for an institution that is committed to their success, to providing an exceptional student experience, and they know Brock is a leader in this space.”

The University had more than 150 representatives make the trip to Toronto for the key recruiting event.

“Prospective students had direct access to faculty, Deans, current students, staff, and senior leaders at Brock,” Melnyk says. “Many noted and appreciated that our entire community took the time to meet with them in the Brock booth.”