BYD India Partners with ASDC to Launch EV INNOVATE-A-THON: An Initiative to Ignite Innovation and Sustainability in Young Minds

By India Education Diary Bureau Admin On Jul 17, 2024

New Delhi: BYD India, a subsidiary of the world’s leading New Energy Vehicles (NEV) manufacturer, announced the launch of the BYD EV INNOVATE-A-THON, an initiative designed to encourage innovation, sustainability, and excellence among engineering students in India. Conducted in collaboration with the Automotive Skill Development Council (ASDC), this initiative aims to promote skill development and foster creativity, teamwork, and innovation in the electric vehicle domain. The BYD EV INNOVATE-A-THON is more than just an initiative – it’s a catalyst for innovation and progress in the electric vehicle domain.

Being the global leader in NEV manufacturer, BYD’s drive behind this initiative is to partner with students to build their EV dreams, paving the way for a brighter future. BYD recognizes the immense potential of student-led innovations to shape the future of sustainable transportation. By empowering young minds to think creatively and push boundaries, BYD aims to unlock cutting-edge solutions that transform the EV landscape and drive a greener future.

The initiative is open to engineering students from select institutes across India and will consist of three stages: a preliminary online quiz, a digital prototype round, and a physical prototype creation and sales pitch round. The top three winning teams will receive exciting prizes, with the first-place team winning the opportunity to meet the technology and sustainability experts at BYD headquarters in Shenzhen for a week. The runners-up and third-place teams will receive cash prizes and trophies.

Mr. Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India, stated, “We are thrilled to launch the BYD EV Innovate-A-Thon in India, a country brimming with young innovators who are creating solutions for a better future. The name of the initiative itself reflects the brand’s mission of technological innovation for a better life. As the world’s leading New Energy Vehicle manufacturer, BYD endeavours to inspire and encourage students in the EV space through such initiatives. We believe in fostering a collaborative environment where the dreams of future engineers can meet the challenges of electric mobility. Together, we can unlock the potential for groundbreaking solutions, and their passion is what will truly shape a sustainable tomorrow”.

BYD India has been at the forefront of driving EV adoption globally. In India, it offers a range of electric vehicles, including the All-New e6, the BYD ATTO 3 and the BYD SEAL, catering to various customer segments. The company has also established a strong network of dealerships and service centres across the country.

Mr. F R Singhvi, President of ASDC said, “We are thrilled to be a part of the BYD EV INNOVATE-A-THON, an initiative that perfectly aligns with our institution’s commitment to innovation and excellence, We believe this initiative will inspire students to embrace an innovative mind-set, preparing them to create a sustainable future for all. Students will be delighted to showcase their innovation and sustainability skills, and we believe this initiative will provide them with a platform to do so.”

Recently, BYD launched new variants of the BYD ATTO3 model in India – Dynamic, Premium, and Superior – aiming to cater to a more diverse customer base and offer increased options to potential buyers. BYD’s sustained position within the Top 10 global automotive brands, as per the Kantar BrandZ Most Valuable Global Brands 2024 report, and a brand value exceeding US$10 billion, attests to the success and trust customers have in the brand.

At BYD, our mission is to drive technological innovation for a better life, and our vision is to ‘Cool the earth by 1 degree Celsius’. Through BYD EV INNOVATE-A-THON, we hope to empower the next generation of innovators to join us in shaping a sustainable future for all.