BYJU’S doubles down on Exam Prep by acquiring Gradeup and re-launches it as BYJU’S Exam Prep

● The partnership will help expand BYJU’S offerings in the test prep segment and cater to multiple types of exams

New Delhi: BYJU’S, the world’s leading ed-tech company and creator of India’s most loved learning app, today announced the acquisition of Gradeup, one of India’s largest online exam preparation platforms.

The partnership will bolster BYJU’S presence in the fast-growing online competitive examination preparation category along with harnessing Gradeup’s pedagogy and student reach.

Gradeup will be rebranded as BYJU’S Exam Prep and will cater to students preparing for 150+ exams over 25 exam categories covering Govt Jobs and PG Entrance Exams such as IAS, GATE, CAT, Bank PO/Clerk, Defence, UGC-NET, etc.

Speaking about the acquisition, Byju Raveendran, Founder, and CEO, BYJU’S, said, “Our focus has always been on ensuring that every learner has access to the highest quality of teachers and content to help them learn better. With Gradeup on board, we will be able to further scale and expand our test-prep offerings in postgraduate level exams. Gradeup has already proved its mettle and we are excited to join forces with the seasoned team. We aim to bring our complementary strengths and expertise together to create engaging and personalised learning experiences.”

Shobhit Bhatnagar, CEO, Gradeup, said, “By combining live classes, assessments, and quality study material, we have built a highly specialised offering for students preparing for competitive exams. Together with BYJU’S, we will accelerate our growth and expand our reach across the country. Further, we will leverage their strengths in content to deepen our current product offering and broaden our coverage of exams.”

BYJU’S has 100+ million registered students and 6.5 million paid subscribers. With Aakash Educational Services Ltd. already being a part of BYJU’S since May 2021, offering its highly effective learning ecosystem, Gradeup coming on board will help BYJU’S scale up in the test preparation segment further. Additionally, students will have access to high quality, personalised and holistic learning experience, with a wide array of test prep classes and offerings to choose from.

 

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