BYJU’S launches learning programs in Tamil

Chennai: BYJU’S, world’s largest edtech company and creator of the largest personalized K-12 app in India has now introduced its learning programs in Tamil. The introduction of learning programs in Tamil, currently available for students in classes 4-10, reiterates the company’s focus on helping students learn Maths and Science effectively and making learning seamless for those students in Tamil Nadu who prefer to learn in their native language. BYJU’S already has 70 million registered users on its platform and hopes to impact many more students in deeper parts of the state with the introduction of the app in Tamil. This will boost and empower many more students to benefit from online learning. The company plans to launch learning programs in other popular regional languages in the coming months.

Commenting on this, Mrinal Mohit, Chief Operating Officer, BYJU’S, said, “The introduction of our learning programs in Tamil aligns with our goal to help students learn Maths and Science efficiently in their own native languages. The ongoing pandemic has led to a surge in the awareness about online learning, with parents, teachers and students experiencing its benefits first-hand. In fact, one of our recent surveys revealed that over 75% of parents in India want their kids to continue learning online even after schools reopen. The introduction of learning programs in Tamil will help so many more students in different parts of Tamil Nadu learn from the best teachers in the country and create a level playing field irrespective of geography or language.”

“We, at BYJU’S, feel that the future of learning is blended which will combine the best of both worlds – online and offline learning – together. With personalized learning solutions designed around the students, we have an integral role to play by offering tech-enabled learning that is world-class, self-paced, and highly engaging. We are truly grateful for the support and love that we continue to receive from parents and students across Tamil Nadu,” Mrinal added.

Owing to the disruption caused by COVID-19 and the subsequent lockdown, schools, colleges and other educational institutions were shut down and students moved to online learning, many for the very first time. BYJU’S surveyed parents across India, having at least one child studying in K-12 in, to better understand the behavior towards the adoption of online learning. As per its findings, 70% of surveyed parents said that their kids used online learning for the first time during the lockdown. As per feedback received from parents, being able to access classes from the best teachers, the safety of learning from home and the enhanced intuitive screen interactivity makes online learning an attractive and viable option.

In addition to school classes, a majority of surveyed parents across the country opine that after-school personalized tuitions are a necessary element in their child’s learning journey. However, an astounding percentage of them do not want their children to go to physical tutoring classes and would rather prefer online learning. The survey further revealed a spike in the number of parents who are willing to sign up for a personalized online tutoring experience to compensate for the lack of in-person tuition.

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