Delhi : Bajaj Electricals Limited, India’s leading consumer appliances and lighting company, has collaborated with Celebrity Chefs Kunal Kapur and Pankaj Bhadouria to bring out the Zaayka and add the Tadka to everyday cooking thanks to the brand’s range of kitchen appliances that make cooking effortless. ‘India’s No. 1 Zaayke with Chef Kunal Kapur’ and ‘India’s No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’ are the two new entertaining video series produced as a part of this collaboration where the renowned chefs will promote the joy of cooking flavourful, healthy and nutritious savouries using the appliances. The association intends to strengthen the leadership position of Bajaj Electricals’ range of cooking appliances and introduce today’s generation to the benefits of cooking at home using easy product solutions. Apart from showcasing various cuisines from worldwide, the videos will also provide hands-on guidance on how viewers can optimise their time by using cooking and food preparation appliances.
India is a melting pot of diverse cultures, which makes the food flavourful and filled with variety. In the series named No. 1 Zaayke with Chef Kunal Kapur, viewers will experience cooking with varied Indian flavours. With the help of Bajaj Electricals kitchen appliances, Chef Kunal will be seen curating different Indian dishes while bringing diversity into the homes and plates with the unique Zaayka. The series will run throughout the year, highlighting themes such as regional, festive and seasonal cuisines, to name a few. At the same time, India is gradually shifting towards healthy eating habits to live a balanced life but at the heart of it is still fond of food. With the series titled ‘India’s No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’, Chef Pankaj will tap into India’s popular & most-loved dishes in an Indian family and share tips on how to make them healthy without compromising on the taste. Bajaj Electricals has an ever-expanding range of products that can help curate any dish. In this series, Chef Pankaj will be seen creating healthy recipes under different themes such as meals for improving immunity during monsoon, festival-specific healthy recipes, keeping flu at bay during winters etc. Both the series will comprise mouth-watering recipes with a blast of aromatics and flavour, all of which will be made using India’s leading kitchen appliances by Bajaj Electricals.
Speaking about the brand partnership, Mr Krishna Raman, Business Head, Consumer Products, Bajaj Electricals, said, “We are thrilled about collaborating with Chef Kunal Kapur and Chef Pankaj Bhadouria to bring out the essence of home-cooking. We wish to showcase the variety of Indian cuisines that can be made in a healthy and tasty way using Bajaj Electricals’ range of kitchen appliances – which have always been the consumer’s first choice. The Chefs and our brand echo the same belief of offering nothing less than the best for the Indian consumers and this association is our zestful effort to highlight our brand’s functionality and alignment.”
Both the series will be featured and amplified on the social handles of both the brand and the Chefs. Consumers can tune in on the mentioned links below:
Bajaj Electricals Ltd is one of the oldest home appliances Company in the country and is recognised as a symbol of trust and novelty. It has always strived to keep up with the needs of every new generation without compromising on its core values. Similarly, both Chef Kunal Kapur and Chef Pankaj Bhadouria mirror Bajaj Electricals’ ethos as they are revered professionals and have a connection with today’s generation who are digitally savvy & pressed for time. The wide range of appliances offered by the brand are available to shop online, offline and in Bajaj Electricals stores or retail outlets.