Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate.
The week-long national effort of #Mission5, which began on Saturday, 10th August will continue till the Independence Day, with an aim to serve 5 million people, across 500 villages with dry food supplies.
As part of the partnership, Colgate will provide Colgate Strong Teeth toothpaste packs, reiterating the company’s commitment to contribute meaningfully to communities. The campaign will reach out to people across 12 major cities in India including Delhi, Mumbai, Kolkata, Chennai, Lucknow, Chandigarh, Jaipur, Bhubaneswar, Ahmedabad, Pune, Thrissur and Vijaywada.
In line with Colgate’s mission to ‘Keep India Smiling’, this partnership with Robin Hood Army, is yet another small but significant step to create a positive impact in the lives of people.