Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, launched its annual, Colgate Scholarship Program. As a part of the program, more than 500 children can avail scholarships up to Rupees One Lakh, and every consumer who buys the offer-pack gets a free one-month subscription of BYJU’s learning app.
Since its launch in 2009, the Colgate Scholarship Program has been contributing to the lives of children in a meaningful way. So far, these scholarships have enabled more than 1000 Indian families, across 100 cities, to give their children a brighter future – be it in dance, sports, music, or academics.
In the last three years, 14.8 million children have participated in the scholarship program. In the 2017 edition, about 0.9 million consumers benefitted from the BYJU’s study material provided through the Scholarship packs. The free BYJU’s subscription gives the consumer access to Maths and Science video tutorials for Standard 4 to 12, and can be accessed on the BYJU’s application using a unique code printed inside the Colgate Scholarship packs. For those who are unable to access the BYJU’s app, the study material has been converted into audio lectures, which are made available through a toll-free number provided on the pack.
Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “At Colgate, we believe that everyone deserves a future to smile about and we attempt to bring that alive with our annual Scholarship Program, which we have been growing significantly every year. This year we have not only increased the number of scholarships but also maintained our partnership with BYJU’s, the learning app, to enable free education through every Colgate Scholarship pack. It is our constant endeavour to encourage more and more Indian families/children to take advantage of the Colgate Scholarship Program and to be able to support them in securing a better and brighter future.”