Kolkata: Cycle Pure Agarbathies from the agarbathi to aerospace conglomerate NR Group launched Rhythm Beats and Rhythm Melody, two variants of agarbathies in West Bengal, today. The products, exclusively crafted for this region, were unveiled by the former Indian cricket captain, and the brand ambassador of Cycle Pure Agarbathies in Eastern India, Sourav Ganguly and Arjun Ranga, Managing Director, Cycle Pure Agarbathies.
Cycle Pure Agarbathies, which also works closely to preserve Indian tradition and heritage. They announced today scholarship for 50 Dhaki’s children. This is a continued annual effort by Cycle Pure Agarbathies for giving back to the society. This scholarship will include need based educational expenses for the selected children till class ten.
Commenting on this launch, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, “West Bengal has always been close to our heart, the culture and tradition here is vibrant and lively, it always inspires us to create something new.”
“We are very excited to launch these new agarbathi variants that has been crafted specifically for this region. The latest products have been created keeping in mind the preferences and liking of our customers. We are also very thrilled to have Mr. Ganguly representing us in this region.” he adds.
The agarbathies have been designed according to the needs and wants of the West Bengal in terms of aromas. The new fragrances will immediately connect people to their roots and surroundings.
Speaking on the occasion, Brand Ambassador, Mr. Sourav Ganguly says, “My journey with Cycle has been incredible. Their growth in the region reflects their customer centric outlook. The efforts taken by the group to preserve culture and heritage are commendable. I take pride in being associated with the brand.”
“The products launched here today, new Rhythm Beats and Rhythm Melody have a perfect fragrance that will please every Bengali.” He added.
In the latest offerings, aroma of new Rhythm Melody agarbathies instantly synchronise heart and mind and creates a perfect harmony. The sweet floral and earthy fragrance has been infused to not only make mornings beautiful but also fresh and perfect.
On the other hand,the Rhythm Beats’ floraland woody fragrance, induces calmness in the ambiance and connects people with their heartbeats. The aroma creates a powerful, diffusive and a woody impact.