Daalchini & Rupa Publications India Unveil ‘FOOD FOR BRAIN’ Collaboration on National Book Lovers Day

New Delhi : Daalchini and Rupa Publications India announced their pioneering collaboration, ‘FOOD FOR BRAIN’ on National Book Lovers Day. This unique initiative aims to revolutionize the way books are accessed and enjoyed by providing them through smart vending machines in India’s major cities, along with healthy to eat snacks and beverages.
As two trend-setting companies in their respective domains, Daalchini and Rupa Publications India have joined hands to promote reading culture and foster brain nourishment through their unparalleled collaboration. With ‘FOOD FOR BRAIN,’ readers and snack enthusiasts can now savor both intellectual delights and delectable treats during their vending machine experience.
Prerna Kalra, CEO, Daalchini, said “I am delighted to join hands with Rupa Publications India in this groundbreaking collaboration. ‘FOOD FOR BRAIN’ is not just a partnership; it is a celebration of knowledge, literature, and nourishment for the mind.”
She further added, “This initiative perfectly aligns with our vision of creating convenient, innovative solutions to customers through our smart vending machines. We empower individuals to enrich their minds and foster a reading culture and contribute to the growth of knowledge in our society, paving the way for a more informed and enlightened future.”
“Food for Brain” recognizes the significance of nurturing not just the body but also the mind. This synergy between literature and refreshments empowers individuals to feed their intellects alongside their appetites, creating a truly enriching experience for users of Daalchini’s vending machines.

In a month-long celebration, Daalchini will offer an impressive selection of books encompassing motivational, business, and fiction genres at more than 200 vending machines across its multiple locations in Noida, Gurgaon, Chennai, and Bangalore.
Kapish Mehra, the esteemed Managing Director of Rupa Publications India, commented on the collaboration, stating, “This initiative is aimed to encourage and promote reading culture in the country, which is going to be critical if India has to become a knowledge and economic superpower. In Daalchini, we have found a perfect partner for this much-needed initiative.”
The ‘FOOD FOR BRAIN’ collaboration marks a significant step towards making books instantly and effortlessly accessible to readers, facilitating the energizing of minds at any time and place.