Mumbai : DanaMojo, India’s only exclusive payment platform for NGOs has expanded to now reaching out to donors with its Giving Marketplace at https://danamojo.org/discover. Having onboarded 1,000 NGOs on its platform since its launch in 2016, DanaMojo decided to add this B2C offering to its otherwise B2B business. With the Giving Marketplace, individuals can select to give to any of its 350+ active verified NGOs based on the cause they feel strongly about or location they prefer.
Many donors are not sure of where they want to give or which organizations they want to give towards. But they all tend to know which causes they would like to give or which type of beneficiary. Many of them are also keen to give to organizations close to them so that they can visit them with family over weekends. Many others are keen to give to organizations in their place of birth to help people in those areas. However this has been difficult for them to do now. The Giving Marketplace offers them an opportunity to do exactly this. Donors can choose from 350+ NGOs spread across 97 cities and 24 states/UTs of India. They can easily locate NGOs in their own city or even close to them through the Giving Marketplace. Further they can select from 20+ different causes, 30+ beneficiary types and 2,800+ projects of NGOs.
Realizing the need for specialized services for the social sector in India, Founder Dhaval Udani launched DanaMojo as the first & only exclusive payments solution platform for NGOs in India. DanaMojo is a SaaS platform for NGOs making the process of accepting donations online extremely easy and seamless. Seeing great potential in DanaMojo’s offering, leading philanthropist Rohini Nilekani and incubator Social Alpha invested in the organization in July 2021 to accelerate its efforts and support more NGOs in India.
Dhaval Udani, Founder and Managing Director, DanaMojo said, “Launching the giving marketplace felt like a natural next step for us. We have already done our due diligence to onboard each of these NGOs and therefore know that they have all the legal requirements fulfilled in accepting donations. We want to offer them our support by listing them on our marketplace that will allow patrons to come here and donate as easily as possible with the click of a button, based on their criteria.”
The average amount of individual donations to philanthropy in India went up by 43% during the pandemic, as per the India Giving Report 2021 by the Charities Aid Foundation (CAF), a global non-profit, based on online surveys of 2,000 Indians across cities. Lockdowns and social distancing norms also facilitated an increase in online donating—the survey reported that 44% of Indians interviewed preferred using digital wallets compared to 28% in 2019. This shows that people are getting increasingly comfortable with online donations and demonstrates the need for more giving marketplaces that make it a win-win for both donors and NGOs.
The listed NGOs include CRY, SOS Children’s Villages of India, Save The Children India, Goonj, Dream a Dream, Action Aid, National Association for the Blind amongst several others.
Check out DanaMojo’s Giving Marketplace at https://danamojo.org/discover/