Data Science and Machine Learning fuelling growth in EdTech space; Motion Education to invest Rs 100 crore


Kota:  IT-based strategies drive overall business health of EdTech companies. Technology and the digital experience are core to its success and Data analysis (DS), Machine learning (ML) are tools integral to the business; its growing role in Education Technology is well established and pertinent given the sophisticated analysis of student performance. Classroom programs and e-learning benefit greatly and coaching institutes use it in education, training and workforce development.
The lucrative Education technology market in recent times has accelerated by more than two decades. In financial year 2020, the market size of the education industry was about 117 billion U.S. dollars across India. This market value is estimated to rise up to 225 billion U.S. dollars by financial year 2025 in the country.
Drawing on its power, Motion Education, a Kota based company which prepares students for JEE-Main, JEE-Advanced and NEET competitive exams is investing Rs 100 crore in the EdTech space. Its pace has accelerated in FY’23 and the company now target 50 new study centres Pan- India and is also acquiring talent in large numbers to support its growth. The company is also targeting to triple its student admissions to 35,000 in FY ’23 and plans to mark its presence in Dubai & Saudi Arabia to enhance its portfolio.
The expansion is being done eyeing majorly Hindi speaking belt of north India, bringing its tally to more than 100 study centres in the current financial year. The top priority regions for Motion Education are; UP, Bihar, Uttarakhand, Jharkhand, Rajasthan, Haryana, Delhi & NCR, Punjab, Maharastra, MP. In addition, the company is also looking to cater to South Indian states like Tamil Nadu, Andhra Pradesh, Kerela besides North-East India states.
Motion Education is looking to hire close to 1900 people in the domains of Admin, Content development, Sales, Educators & IT department. The steep rise in the workforce is expected to improve overall student reach and will be instrumental in enhancing the proficiency of the existing business model.
Motion Education has achieved over Rs 80 crores revenue in the FY 2021-22, registering a 20% profit, thereby opening 55 study centres across India, onboarding 15,000 students and more than 1,200 employees. The company has scripted the success of more than 2,50,000 students in cracking JEE and NEET exams since its inception 15 years back. For the last couple of years, Motion Education is witnessing steep growth in admissions. From 10,000-plus in 2021 to 15,000-plus in 2022, there has been a growth of around 50 per cent in students’ strength. With 50 new centres this year, the institution expects 35,000 admissions.
Speaking about the announcement, Motion Education, Founder & CEO, Mr Nitin Vijay said, “This is part of our planned 100 Cr. investment that the company has earmarked in FY 2023 for scaling up. We also plan to invest in technology and teachers’ training to increase academic quality. In last 2 years the company has shown 200% growth in classroom program and around 1000% for e-learning. Our expansion drive underscores our commitment towards organic growth. We achieved a major milestone of 25,000 admissions this August. Today, when Ed-tech start-ups are making noise everywhere only by raising funds or lay-offs, Motion Education sets an example as a bootstrapped start-up that is profitable year on year.”
Started by Nitin Vijay in December 2007, an edupreneur with a degree in Engineering from IIT-BHU, with a seed capital of Rs one lakh and only four employees & 700 students, today Motion Education boasts of around 55 physical coaching centres across India, including States like Assam, Uttar Pradesh, Haryana, Rajasthan, Madhya Pradesh, Odisha, Jammu & Kashmir and Gujarat. The organisation excels in the Ed-tech landscape with the launch of many customized courses backed by hybrid learning models.
The investment for opening one study centre is about Rs 60 lakh to 1 CR with the maximum spending on manpower, infrastructure and marketing, thereby accommodating up to 1000 students and providing JEE and NEET courses to strengthen their basics. The average duration of the batches varies from 10 months to 2 years, with course fees ranging from Rs 50,000 to Rs 2 lakh. The average size for large centres is about 5000 square feet of carpet area with 6 -8 classrooms, and small branches are spread across 2500 square feet carpet area having 3-4 classrooms.
“The COVID-19 crisis hit revenue of the industry. However, we swiftly adapted to the Ed-Tech and students enthusiastically welcome the change. Thereby we made up our revenue by increasing the number of students by around 50 per cent. Based on this trend, we are expecting the top line growth by Rs 150 crores in the current fiscal with 20 per cent profit,” said Mr Nitin Vijay, Founder & CEO of Motion Education.

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