Aligarh: Even as companies are putting off marketing spend and postponing product launches due to the Covid 19 outbreak; the Dawakhana Tibbiya College (DTC), Aligarh Muslim University (AMU) has set an example of a ‘new normal’ in marketing strategies by the online re-launching of the Sharbat Nishat Afroz, a concentrated squash, which remained out of production for the past 25 years.
“It is the high time to re-launch the Sharbat as the sale of this herbal ingredients based drink will likely spurt in summer months,” said AMU Vice Chancellor, Professor Tariq Mansoor, during the online re-launch.
He pointed out that there are high hopes that Sharbat Nishat Afroz will have a pan India as the syrup is intended to cure heat strokes and dehydration.
AMU Registrar, Mr Abdul Hameed (IPS) said that with proper marketing, the sale of the Sharbat will yield maximum gains despite a strict competition by other squashes.
“The Sharbat tastes good and we are giving it the best packaging with a decorative label to attract customers,” pointed Prof Salma Ahmed, Member-in-Charge, DTC.
Mr Taufiq ahmad, Officiating General Manager, DTC said the even though the squash was off the shelves for two-and-a-half decades, it is still the same soothing drink albeit with an improved taste to subside heat in harsh summer months.