Delhi: School of Media, Film and Entertainment, Department of Mass Communication at Sharda University organized an expert lecture on “Changing Paradigms of Advertising & Mass Communication in Digital Landscape” by renowned Advertising Business Development Consultant Mr. Peter Levitan. The aim of the session was to provide insights about skills and techniques required to build a successful career in the Advertising industry. The expert talk session touched upon the rise of digital media and how it has brought about significant changes in the Advertising & Mass Communication industry. The event drew overwhelming response by the students and it provided strategic counsel on advertising as a career and the potential of Advertising, PR & Digital industry at a global platform.
Mr. Levitan, Founder and CEO of Active Buddy, Oregon ad agency Citrus has a tremendous experience of working with various local and global Advertising, PR and Digital agencies. He has been associated with North American and European Business development and major accounts at Saatchi & Saatchi Advertising Worldwide. His modern approach to advertising agency business development delivered high-profit clients. He has also authored the best-selling non-fiction book named ‘The Levitan Pitch. Buy This Book. Win More Pitches’. In the words of Mike Caplan, “Mr. Levitan has experience but more than that he has been gifted with the ability to see beyond the norms.”
Commenting on the event, Prof (Dr.) Ritu Sood, Dean, School of Media, Film and Entertainment, Sharda University said, “To seed new concepts, ideas and skills in young minds and to enhance their understanding on core topics, we at the Department of Mass Communication, Sharda University keep on organizing such sessions on a regular basis. The experts from the industry share their experiences and insights and inspire students to expand their knowledge and explore opportunities globally. We hope that the session helped them form a fundamental idea about the PR & Advertising industry in the digital age.”