Desmania presents ESTRO – An Indo-Italian Alliance for Mobility Design at Auto Expo 2023 to India
India’s best Industrial Design Company – Desmania are geared up to present their latest alliance ESTRO at Auto Expo 2023 from January 12th to 18th, 2023, Hall no. 4, Stall no. 63 at India Expo Mart, Greater Noida, UP.
ESTRO by Desmania is one of its kind ventures in India. It is a brand new space for Mobility Design with a formidable legacy of decades of experience, intellect and talent. As a response to the dire necessity of providing India with sustainable transportation that is affordable and chic, Desmania has collaborated with Italian design houses Anyma Design and SPM Engineering; both known for their ideologies and philosophy.
As they present their concept on India’s prestigious Automobile Platform, Anuj Prasad, Chief Designer and founder of Desmania stated, “We can foresee India leading the EV revolution for the globe. Also, mobility in India is at a cusp of transformation through personal mobility, Last Mile, Railways, Metrorail being upgraded and renovated. Desmania, being in a leadership position, has decided to support the emerging industrial scenario through world class design. We bring in Estro by Desmania as a full body design service, from concept to engineering. Our partners are illustrious designers from Italy, who have decades of experience with intuitive wisdom to help us in creating global products from India”.
Happy with this venture Lorenzo Naddei, co-founder of Anyma Design said, “ESTRO is the realization of a dream. A dream started almost 20 years ago with the first collaborations with SPM and Desmania. A dream made of friendship and collaboration. A dream made of fusion of cultures and passion. Estro is an efficient challenge because it is based on the thirty years plus of experience of companies and professionals, but above all because it is made by people who work together with a great human and professional cohesion. Which inevitably involves those who choose us as partners for new projects and new challenges!”
To this Carlo Bonzanigo, the second co-founder of Anyma Design stated, “India and Italy are nations with a rich and deep millennial culture and share exceptional artistic legacy and sensibility. At ESTRO we are very much looking forward to combining and leveraging this extraordinary common ground to create iconic aspirational products which will combine emotional design with elevated functional-behavioural dimension and proven sustainability.”
Alberto Sartor, Managing Director of SPM Engineering remarked, “Estro by Desmania is the result of an amalgamation of fully complementary experiences of each other, and with a unique vision: it is only through cooperation and competencies cross-over that we can succeed in the global market. With Estro we aim to offer the most professional service to our customers providing contemporary and trendsetting ideas and styling concepts always validated from a feasible point of view.
We do believe India is nowadays the place to be for EV as well as for other industrial segments. Our approach will be to help our customers succeed, not only in the local market but also in the international ones. This is possible thanks to more than 40 years of experience working with the most important companies around the world. With Estro, we can!”
With a collective experience of decades, ESTRO seeks to be a one stop shop for start-ups, corporates, PSUs and Govt. bodies to leverage the European expertise in design blended with the socio-cultural needs of India. ESTRO has joined hands with engineering companies with focused expertise in their respective domains like GP Vehicle Engineering from Milano, Italy for their upcoming concepts. The illustrious congregation at ESTRO is offering turnkey solutions for design of 2-wheelers & 3-wheelers, Cars, Trains, Aerospace, etc pivoting around user centricity, through perception and user experience.
About key leaders at ESTRO
ESTRO leadership comprises designers who have created a deep impact in their own areas of design. Their contribution has been recognised and awarded by the industry across the globe.
Lorenzo Naddei holds a BSc in Transportation Design from the “Istituto Superiore di Scienza dell’Automobile in Modena” (ISSAM).
He started his career as a motorcycle designer first at Ducati, then in the Piaggio style center. Later, after a business experience, he became lead designer and 3D modeling at Engines Engineering in Bologna. In 2003 he founded Q-ID, a transportation and product design company, which counts among its customers the most important motorcycle brands (Kawasaki, Harley Davidson, Piaggio, Ducati, Yamaha, Peugeot motorcycles, Loncin, Lifan, and many others), and automotive brands (Ferrari, Pininfarina, Changan). In his career he has received important awards such as the Red Dot design award and the IF design award.
Anuj Prasad, an alumnus of NID, is the co-founder of DESMANIA. Heis a professional Industrial Designer with over 30 years of industry and entrepreneurial experience.
Under his leadership, Desmania has grown into a unique design house that offers multi-disciplinary design services, covering a large cross section of industry. From jar to car, Desmania designs everything!
Anuj’s endeavour has been to make design a strategic and value creation tool for businesses. Desmania, with the largest integrated design facility, offers design services to the who’s who of the Indian corporate. He is on the board of many design schools and likes to mentor budding designers.
Desmania Innovation Labs (DIL), Desmania’s new offspring, is focused on IPRs and sustainability to create social impact.
Alberto Sartor, Managing Director of SPM Engineering S.r.L, is a tech entrepreneur who is carrying forward over four decades of legacy of SPM Engineering, an extremely competent engineering firm, based out of Fiume Veneto, Pordenone, Italy. He has successfully spearheaded turn-key engineering projects from the likes of Piaggio, Aprilia and Peugeot.
Alberto’s engineering company is fully equipped with CAD, CAE and Laboratories to engineer, test and validate designs. Thanks to its innovative approach and experimentation, SPM has managed to win the trust of the largest international players, by supporting them at all stages of development.
Carlo Bonzanigo holds a BSc in Transportation Design from the Art Center College of Design and an MSc in Mechanical Engineering (specializing in aeronautics) from ETH Zurich – Swiss Federal Institute of Technology.
He began his career in automotive design at Pininfarina in 1995. He has been Pininfarina Senior Vice President Design and Head of Advanced Design and Concept cars of Citroën, as well as Citroën Program Design Director for production cars and “Maitre Expert Design” of the PSA Peugeot Citroën Group. During his career he has overseen the design of many iconic production cars, such as the Maserati Granturismo (2007) or the Automobili Pininfarina Battista (2019), only to name a few, as well as some seminal concept cars such as the Citroen Hypnos of 2008 or the Pininfarina HKGT of 2018. https://en.wikipedia.org/wiki/Carlo_Bonzanigo
DESMANIA DESIGN, INDIA
Desmania is one of the top 3 multi-disciplinary design companies in India well recognized for its 30 years of design excellence. Through its proven Design Thinking and Delivery framework, Desmania enables enterprises to build stunning products, systems and insightful strategies. This lifts the brand perception and boosts the RoI for its clients. Top brands from Automotive, Consumer Durables and FMCG domains have been working with Desmania for over three decades.
Desmania has a key leadership team and talented designers along with the best design infrastructure, that boasts of a diverse team with an inhouse clay modelling and prototyping set-up. www.desmania.com
ANYMA DESIGN, FORLI/TORINO, ITALY
ANYMA DESIGN, based in the heart of the Italian motor valley, is active with designers and engineers who apply their talent and professional experience to the most iconic motorcycle, automotive and industrial brands.
The vast and diverse experience of the founders in the world of mobility (with extensive experience in the world of EV) allows ANYMA DESIGN to develop projects of great complexity by leveraging their multi skills and innovation capabilities. Their sensitivity to aesthetics combined with deep technical knowledge helps in creating products that leverage the experiences, trends and characteristics of international markets with the distinctive features of the reference market.
Thanks to the professional and humane path of the founders, Anyma is an aggregation of experts and celebrated professionals in the field of Automotive, Motorcycle and Mobility design.
SPM ENGINEERING, PORDENONE, ITALY
SPM Engineering is specialized in product development services, from layout to prototypes and mechanical engineering services. SPM has a large team of experienced designers who understand the engineering challenges by their design wisdom and use industry standard software packages such as Catia, NX, Adams, Altair & Ansys, to provide brilliant engineering solutions, always validated by CAE simulations. SPM’s capabilities on DFM, DFA and new materials is unparalleled.
SPM laboratories are used to test and validate the prototypes before handing over a reliable and manufacturable solution to the client. They have done it multiple times and their clients repeatedly reach them out for engineering solutions.