Chennai: After two successful years of Dettol Banega Swasth India’s nutrition initiative, Reach Each Child program has made a significant impact on community with the aim of achieving zero child deaths due to malnutrition in Amravati and Nandurbar districts and saving thousands of lives. Through consistent efforts and on-ground interventions, the program today supports thousands of children under the age of five by creating a cadre of frontline workers for nutrition named Community Nutrition Workers.
With an aim to support the nation in its fight against under nutrition, Reckitt and Plan India have been constantly working towards improving maternal and child health standards in India by investing in better nutrition. With its continuous interventions on ground, the program was able to produce a social value of Rs. 37 from each rupee invested. The 3rd phase of Reach Each Child initiative, launched in 2021, provides support and care during the first 1000 days of a mother and child’s life. Reach Each Child program prioritises adequate nutrition for children under the age of 5 through locally led initiatives, with community nutrition workers being key suppliers of information and services. Program has made a significant impact on families in the last two years in Amravati and Nandurbar districts and aims to expand the initiative and extend its support by scaling up its best practices to new mothers across other aspirational districts of India, as well.