Digital Marketing firm seals deal with the VIT-A.P. School of Business (VSB)

Encouraging students to master skills in Digital Marketing

Chennai: Digital Scholar, a premium, marketing institute signed a Memorandum of Understanding (MoU) with VIT-A.P., School of Business (VSB) on Wednesday, March 17, 2021. The MoU between the distinguished institute and Digital Scholar forges new relationships that will majorly benefit the student community of VIT-AP. Through this collaboration, experts from Digital Scholar will train students on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing and other aspects of Digital Marketing.

Honouring the MoU, Vice-Chancellor S.V. Kota Reddy said, “the firm has expertise in marketing services and caters to sectors such as banking, hotels, manufacturing industries and educational institutions, making digital marketing imperative across all business sectors.”

“With advancements in technology such as artificial intelligence (AI) and machine learning, marketers are better equipped to reach out to the consumers through digital devices,” he said. Dean, VIT School of Business S. Jeyavelu added. On the heels of this announcement, the dean also mentioned that, “the BBA course introduced with a specialisation in digital marketing is aimed at achieving all this and more.”

VIT Business School’s focus is on providing hands-on life skills to the students who pursue this course. This opportunity will enable them to opt for career opportunities such as content managers & strategists, virtual reality developers and editors, SEO/SEM specialists, UX designer, e-mail marketing specialist, digital marketing managers and directors, analysts and AI specialists.

Commenting on the MoU, Founder of Digital Scholar and Thinker-in-chief, echoVME, Sorav Jain, said, “The idea of launching an agency backed training institute was to bridge the graduate-employee skill gap. Knowing the pressure points faced by freshers when they enter the market, we launched a 12-module course formulated to create an extensive understanding of social media and digital marketing. The MoU is a next step in imparting the skills that the students need to face the industry head on.”

Adding to founder’s thoughts, Co-founder of Digital Scholar, Rishi Jain said, “Digital technology is the way forward and students would benefit immensely from this collaboration. With India’s vision of going 100% digital, we are sure that understanding this new medium is the sure shot success mantra for students.”

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