Aligarh: The revamped package of Dawakhana Tibbiya College (DTC) product, ‘Dimagheen’ to connect better with the target audience in a brand new look was today launched by Aligarh Muslim University (AMU), Vice Chancellor, Professor Tariq Mansoor.
Speaking on the new package of the DTC flagship tonic, the Vice Chancellor said that product’s packaging is designed to communicate many things such as what it can do to the customers and to the DTC’s values.
A revamped packaging is as important as the product itself because it is a crucial marketing and communication tool, he added.
Prof Salma Ahmed (DTC Member-in-Charge) said: “Dimagheen is specially prepared for people who are actively engaged in mentally active professions and students, studying long hours for exam preparations.”
“A trustfully used tonic since generations for improving memory, rejuvenating the body and freshening and relaxing the mind, needed to have a new improved package,” she added.
Prof Zaheeeruddin (Pro Vice Chancellor), Prof Hakim Syed Zillur Rehman (Honorary Treasure), Mr Abdul Hamid-IPS (Registrar), Prof S M Jawed Akhtar (Finance Officer), Prof Saud Ali Khan (Principal, A K Tibbiya College) and Mr Taufiq Ahmad (Officiating General Manager) also attended the launch.
The tonic, not only maintains brain health; it also facilitates normal functioning of heart and nerves. It is a Vitamin C rich product made up of Amla, Sankhaholi, Brahmi Booti and Jadwar Shinin.