Director HP&M discusses web store launch of J&K’s indigenous agri products with Amazon

Lavender, Walnut, Anar Dana of Doda region likely to hit e-store soon


DODA : In its efforts towards providing marketing linkage to local fruit and vegetable growers, Directorate of Horticulture Planning and Marketing Jammu and Kashmir is conversing with Amazon to launch famous agro and Horticulture products of the Jammu and Kashmir on its web-store.

In this regard, Director Horticulture Planning and Marketing Jammu and Kashmir Vishesh Mahajan held a meeting with the Amazon group National Head Dr. Rajesh and his team here at Narwal guest house.

Representatives of erstwhile district Doda also attended the meeting and sought the promotion and sale of indigenous fruits, vegetables and other cash crops of the region on the online store. The representatives from Doda district pressed the Amazon group to take up their products like Lavender, Walnut, Anar Dana, Rajmash for these being organic with special nutritional value.

After detailed discussion, the Amazon group assured to launch 10 products in the 1st week of December. It is expected that the Walnut, Anardana and Lavender may be launched on Amazon next month, which would boost the farmers’ income and motivation, said Sunil Singh, Area Marketing Officer Doda and Kishtwar.


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