Easyrewardz Shopster 3.0 Launched with India’s First AI-Powered Virtual Assistant for Retail Brands

New Delhi: Leading CRM & Loyalty company Easyrewardz has launched Shopster 3.0, India’s first AI-Powered conversational and contactless commerce for retail brands. Easyrewardz has been assisting brands in delivering phygital, contactless shopping experiences since the pandemic set in. With its latest update, Shopster will now also help brands amp up their customer engagement and support throughout the customer journey with its AI-powered virtual assistant.

Leading retail brands, including Bata, Levi’s, Skechers, United Colors of Benetton, and more, have opted for Shopster to re-strategize their CX and boost store sales in the new normal.

“Shopster was created with the vision to help retailers engage better with their customers as we all grapple with the pandemic. To help our client partners on their road to recovery post-COVID-19, we are constantly evolving Shopster to deliver seamless customer experiences as the shifts in customer behavior continue,” said Soumya Chatterjee, CEO, Easyrewardz.


Designed with an aim to help retail businesses accelerate their road to recovery post-COVID-19, Shopster has been facilitating phygital shopping experiences and boosting store sales by enabling the store staff contact to customers over WhatsApp/ WebBot and help them make purchases by sending product catalogs and personalized recommendations, and enables carousel view of products. It facilitates the completion of the entire sales cycle by enabling stores to receive payments digitally, send digital receipts, and ensure timely product delivery. With social distancing being the need of the hour and safety being the new CX, Shopster also lets customers schedule store-staff assisted or self-serve store visit appointments over WhatsApp or WebBot.

With the latest Shopster 3.0, brands can now provide highly personalized 24/7 customer aid over WhatsApp/ WebBot through the toolkit’s AI-powered virtual assistant. This feature will enable brands to deliver omnichannel engagement throughout the customer journey to ensure a seamless and consistent virtual CX.