New Delhi: On the occasion of World Creativity and Innovation Week, Entrepreneurship Development Institute of India (EDII), an acknowledged national resource Institute for Entrepreneurship Education, Research, Training and Institution Building, in association with Tatvam Consultancy Services, had organised a colloquium to encourage thinking on ‘Creativity and Innovation’ among the women and youth of India on April 19, 2017. The colloquium was held at EDII’s Gandhinagar Campus and was attended by women entrepreneurs from Women Industrial Park, Sanand-GIDC and students of architectural engineering.
With an aim to drive discussion on Sustainable Development Goals which mentions fostering innovation as one of its 17 goals, the colloquium focused on the role of innovation in skill development and upliftment of Women and sustainable architecture.
Notable speakers at the session were Nita Shah, Ex Chairperson Women Wing GCCI; Ruzan Khambatta of ‘Wajra O’Force Empowerment Foundation,’ Tejas Mojidra of ‘Tatvam Consultancy,’ P.S. Thakkar-(Ex. Scientist SAC-ISRO) Director, Center for Climate Change and Clean Development Initiative and CN Nagrani, ex-ISRO Scientist.
Calling for the need to mainstream innovation among entrepreneurs, Ms. Nita Shah said, “Any innovation’s acceptance rate is low initially, but entrepreneurs should not be bothered about it. India lacks creative and innovative ideas that can take our economy on high growth trajectory and so we require more such platforms that can inspire entrepreneurs and businessmen to apply innovation to their products and services.”
Speaking on the need to adopt an innovative approach in dealing with customers, Ms. Ruzan Khambatta said, “Entrepreneurs have to know ground realities and understand customer needs. To be successful, they will have to like what they do and have innovative thinking, which is possible only if first three thoughts are not relied upon for decision making. Though entrepreneurs do look for customer satisfaction, innovation and creativity will lead to customer delight, which is important for customer retention.
Apart from emphasizing adopting a creative and innovative approach in entrepreneurship, the colloquium also highlighted the role of EDII in creating an ‘innovation ecosystem’ for leaders of tomorrow.
“The purpose of this workshop was to ensure engagement of budding entrepreneurs and students with established entrepreneurs who are successful due to their creativity at work place and innovative mindset. We wanted them to share their entrepreneurial journey and get inspired to change their thought process, “said Dr. Nirali Pandit, Associate Faculty, EDII.
World Creativity and Innovation Week is celebrated every year to encourage and engage people to use new ideas, make new decisions and take new that makes the world a better place and makes heir place in the world better too. The week begins on Leonardo da Vinci’s birthday, April 15th and ends on April 21. This year, efforts are on to mark this week as a one of the UN Days of Observance. The aim is to highlight the significance of using creativity to meet the 2030 UN Sustainable Development Goals.