Elsevier Journal publishes paper by Malappuram faculty members

Aligarh: A research paper on ‘The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach’ co-authored by Dr Muhammad Ahsan Sadiq and Dr Lubna Ansari of the Department of Business Administration, Aligarh Muslim University (AMU) Malappuram Centre has been published in the prestigious per-reviewed, Journal , Elsevier.

The paper highlights how utilitarian values are relatively more influential than hedonic values, exploratory information traits in TPB variables and attitude as the strongest predictor of behavioural intentions among other topics.

“The study deals with the consumption intentions of Indian shoppers towards organic foods and sheds light on the hedonic and utilitarian values of an individual in organic food consumption,” said Dr Muhammad Ahsan Sadiq and Dr Lubna Ansari.

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