ESCP’s MSc in Marketing & Creativity Ranked in Top 5 Worldwide by QS for second year running

ESCP Business School’s MSc in Marketing & Creativity has been ranked 5th worldwide in the QS 2022 Global Master in Marketing Rankings for the second consecutive year. In the 2022 edition, the School performed amongst the top 5% globally of 105 programmes across 23 countries.

The MSc in Marketing & Creativity also placed 3rd worldwide again for employability, as well as particularly high for class and faculty diversity and value for money.

ESCP Business School received an overall score of 94.8 out of 100 for Employability, placing it amongst the top 2.9% globally in this category. This score reaffirms the importance and relevance of creativity for the future of work. The Future of Jobs Report 2020 produced by the World Economic Forum shares the top 15 emerging professional skills, with growing demand by 2025. The MSc in Marketing & Creativity meets those demands by focusing teaching on the top five skills mentioned in the report:

– Analytical thinking and innovation

– Active learning and learning strategies

– Complex problem-solving

– Critical thinking and analysis

– Creativity, originality and initiative

The MSc in Marketing & Creativity welcomed its first intake in 2009. Students spend time at the London and Paris campuses of ESCP, before completing a professional internship or direct employment to apply their skills in the workplace. Participants are also offered two specialisation tracks: Fashion & Luxury and Entrepreneurship & Digital Transformation.

This trailblazing Master of Science delivers a unique student experience, focusing on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based #NotByTheBook teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers.

The MSc in Marketing & Creativity adopts a hands-on, original approach to the topics of creativity, marketing, management and analytics. It also incorporates consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets and guest speakers, as well as the minimum four-month professional experience (internship/direct employment).

Each year, students take part in the Big Picture project brought by the L’Oréal Professorship in Creativity. This special opportunity allows participants to work on a creative business brief for L’Oréal and make recommendations based on a real area of research within the company. This year’s brief was to address opportunities to bring gaming into the beauty experience in 2025. The project constituted a one-of-a-kind opportunity for ESCP students to combine their understanding of digital channels and technologies, marketing and strategy, and consumer behaviour with their analytical and creative skills, developing breakthrough solutions on behalf of their client. More about the project here.

Paving the Way – Some Prominent MMK Alumni: