Expanding its Footprint in Punjab, AASOKA by MBD Group Holds a Distributors Meet at Ludhiana

AASOKA, the rising EdTech platform by MBD Group, took a significant step towards expanding its presence in Punjab with a successful Distributors Meet held in Ludhiana on 3rd March, 2024. The event served as a platform to strengthen ties with distributors and partners while also showcasing AASOKA’s commitment to delivering remarkable learning solution in the region. AASOKA collaborated with 300 schools in Punjab last year and plans to reach twice the number this year. The meet was graced by Shri. Balwant Sharma, Executive Director, along with the key leaders from MBD Group including Mr. Vijay Mishra, VP – Sales (Punjab & Haryana), and Mr. Jawahar Sharma, GM – Sales (Punjab).

At the meet, 150 attendees got the opportunity to engage with leading representatives from MBD Group, gaining insights into the brand’s innovative academic solutions and future endeavours. The company also unveiled a series of significant developments at the event. Among the highlights, the renowned ‘Saphalta Ka Sadhan,’ a book previously available for Classes 3 to 9, are now also available for students of Class 10. MBD’s journey began with the publication of help books, a tradition it still upholds, and it will continue to review and revise them for classes 8 to 12 with the help of experienced teachers. Additionally, the ‘Super Refresher’ series has been rationalised according to the NCERT syllabus for classes 6 to 12. In a move to enhance the accessibility and affordability of learning, the company announced a price reduction of its acclaimed ‘Modern’s abc’ series. These books have also been rationalised as per the NCERT syllabus.

Talking about the Distributors Meet, Ms. Monica Malhotra Kandhari, MD, MBD Group & AASOKA, said, “At AASOKA, our mission is to revolutionise education by providing innovative and inclusive learning solutions for students across Punjab and beyond. The success of our recent Distributors Meet marks an important milestone in our journey towards expanding our footprint in the region. We are committed to widening access to quality education by partnering with more schools, doubling our efforts from the previous year. Our vision is to reach every corner of India with our resourceful learning platform, empowering students with the tools they need to succeed in today’s changing world.”

With these regional initiatives, MBD Group continues to pave the way for new-age educational experiences across the country and strengthens its position as an emerging player in the EdTech sector.