Exploration of Indian Wine Market by Wine Makers at Sial India Summit
New Delhi: SIAL INDIA and Vinexpo India, two leading global events in food and spirits, showcased cutting-edge products that seamlessly blended the worlds of wine, beverages, and culinary delights. The exhibition came to a resounding success with over 20 Ambassadors, 300 Exhibitors, and countless innovations in food & beverages.
The event was inaugurated by Mr Janusz Wojciechowsksi, Agriculture Commissioner of the European Union. SIAL India received an excellent response from the industry, with the participation of 30 countries, 300 national and international exhibitors with thousands of products. It was a grand platform where global buyers and sellers got ample networking opportunities. New products, Latest technology and innovative products were displayed from countries like Austria, European Union, France, Greece, Italy, Iran, Indonesia, Japan, Mexico, Peru, Russia, South Korea, Tunisia, Turkiye, Thailand, USA and more.
The event showcased a wide range of wines by national and international winemakers. The South American wine manufacturer Marcelo Duveau, who manufactures twenty varieties of wines, participated in the event. They have been in wine production since 1880. Another wine manufacturer, Fratelli, manufacturing wines since 2009, showcased their Tilt canned wine- India’s first-ever canned wine.
In India, wine is considered an alcoholic beverage, unlike in Western countries. This categorization has posed innumerable challenges to wine manufacturers and retailers. Coupled with stringent tax policies, inter-state policies and currency fluctuations have significantly affected the growth of the wine industry in India. Many winemakers shared their concerns and discussed pivotal issues regarding the challenges of the wine market in India. Recently, the Indian wine market has witnessed a change in trends in wine demand in the country. They discussed the need for friendly policies to propel the wine market in India.
Puja Sekhri Director- Fratelli said they have introduced for the first time in India Tilt canned Wines. She expressed that this platform gave a good opportunity to find importers and exposure to create brand awareness. She added wine should be treated in food categories as it is allowed in other countries and should have uniformity in exercise duties across india.
Subhash Arora, moderator of wine master classes at Vinexpo said, it’s fantastic that new products found intersections at SIAL India. The 14 masterclasses provided insightful explanations, offering valuable knowledge. This event not only facilitated networking opportunities but also provided significant exposure for brands in the Indian FMCG market, enhancing their presence and potential growth.
Nicola Trentesaux – Director SIAL Group said, “SIAL India is no doubt the place to be to understand the Indian food market and assess the amazing opportunities ahead of us. Not only India is now the biggest market in the world with over 1.4 billion inhabitants but the appetite of the middle class for new and innovative products is amazing.