Extension lecture held on AI, GEN-AI and Business

ALIGARH : The Department of Business Administration, Aligarh Muslim University organized an extension lecture on “AI, GEN-AI and Business” by Mr. Syed Atif Umar, Chief Data and Analytics Officer at NYKAA and a 2004 alumnus of the department.

Mr. Umar emphasized the impact of AI and Generative AI (Gen-AI) on business operations and discussed the distinction between human and artificial intelligence, highlighting how AI can process vast amounts of data and make millions of decisions rapidly.

Using examples from the Google, Uber and Amazon, he illustrated how AI-powered platforms perform tasks on an unprecedented scale without direct human intervention. He shared insights into NYKAA’s implementation of AI to enhance personalization and customer experiences, showcasing how search results and recommendations are tailored based on user history.

His lecture was followed by an interactive Question and Answer session.

The Dean, Faculty of Management Studies and Research, Prof. Ayesha Farooq expressed pride in having Mr. Umar, a distinguished alumnus back to the campus as a chief guest.

Earlier, welcoming the guest speaker, the Chairperson of the department, Prof. Salma Ahmed introduced Mr. Umar, highlighting his achievements and contributions.

Prof. Valeed Ahmad Ansari delivered an introductory talk on the topic, discussing the evolution of Artificial Intelligence (AI) from its inception in the 1950s by pioneers like Turing and McCarthy to its current transformative role in business.

Adam, a first year student, extended a vote of thanks.