Mumbai: With a strong commitment towards protecting the environment, Faber-Castell the world’s leading stationery giant has come up with a unique product made of recycled paper, Paper pencils.
The conversations around sustainability and conserving the environment is fundamental to most millennial and Gen Z populations today. With the brand’s commitment towards being customer obsessed, they preempt consumer wants and combine it with the greatest need of the hour which is protecting the environment. Faber-Castell India has come up with a recycled paper pencils with a unique feature i.e. a soluble seeds encased at the base of the pencil which are plantableand grow it into a plant.
“Since the inception, Faber-Castell has been committed towards protecting the environment. With the intent to expand on our global commitments, we are extremely proud and excited to launch our new recycled paper pencil. Our idea behind it was simple, to plant a thought in our consumers mind to take one conscious step closer towards sustainability”– Partho Chakrabarti- Managing Director, Faber-Castell India
“We have always been conservative about the quality of our products and our commitment towards the environment. While developing this product, we were firm we wouldn’t compromise one for another or vice versa. The product apart from being eco-friendly is also crafted with perfection to give a fine and dark text to ensure smooth handwriting and experience. The product is also sweat resistant keeping in mind the climatic conditions across the globe. Sushil Mantri- Director- R&D, Faber-Castell India.”-
The pencils are priced at ₹ 90 INR for a pack of 8 pencils and are available in your nearby stores or your favorite ecommerce platforms.