Fujifilm launches Hybrid instant camera ‘Instax Mini Evo’ in India

New Delhi: Fujifilm India, a leader in imaging technologies and optical devices announced the launch of Instax Mini Evo in India. The new camera is the latest, most advanced addition to the brand’s most loved flagship series Instax Mini, which allows users to shoot and enjoy on-the-spot photo printing.

Sporting a classic and compact retro design, the Instax Mini Evo is the first Instax camera equipped with a print lever, lens dial and film dial. These allow users to choose shooting effects with the dials and print by pulling the lever, offering the joy of creating photographic arts with analog operations. With 100 different shooting effects, users can not only carry their memories in their pockets, but also freely express themselves through a wide range of lens effects. The camera also has an LCD monitor on its rear en, for users to seamlessly view, modify and choose the photos they wish to instantly print.

The Instax Mini Evo also features advanced and better print resolution, and comes with a double resolution for exposure in comparison to its predecessors to achieve greater print quality.

Commenting on the launch, Mr. Koji Wada, Managing Director, Fujifilm India Pvt. Ltd. said, “At Fujifilm India, our goal has always been to focus on customers’ needs and provide cutting-edge solutions. With the same vision in mind, we are excited to finally launch the all new Instax Mini Evo in India – another disruptive addition to our flagship ‘Mini’ series. It takes photo printing abilities to another level and showcases the true potential of our hybrid digital analog cameras, built with the aim to empower users to ‘Show how they see the world’.”

Elaborating on the same, Mr. Arun Babu, General Manager, EID, Optical Devices & Instax DivisionFujifilm India Pvt Ltd., said, “At Fujifilm Instax, we have continually strived to deliver enhanced experiences to our customers. The Instax Mini Evo is a breakthrough product offering by Instax. The camera’s LCD screen and 100 varied shooting effects will significantly broaden the photography experience for users. We have combined classic design and advanced features to increase ease of use while retaining the feeling of using an instant camera and carrying the warm hues of printed photographs in one’s pocket, offering the joy of creating photographic arts with analog operations. We are excited to add the power-packed camera to our flagship Instax Mini Series.”

The camera will also come with its very own app called the Instax Mini Evo app, which will have unique features like Saved Images, that allows saving the photo printed by Mini Evo as an image with an Instax frame on your smartphone.

To be released along with the Instax Mini Evo is the mini-format film “Stone Gray,” which has a gray frame accentuated with metallic silver to give off a sense of luxury, adding an exquisite touch to photos taken with the “Mini Evo.” The Instax Mini Evo premium edition will be launched along with two 10 film packs of StoneGray films at an MRP of INR 22,999. The product will be available at all leading e-commerce platforms and with authorized offline Fujifilm retail partners

About the Instax Hybrid instant camera “Instax Mini Evo”


Main Product Features

1)“100 ways of shooting effects” by combining lens effects and film effects

The “Mini Evo” comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints.

2) Analog-style operations with dials and lever, designed with attention to detail including shape and operation sound

The “Mini Evo” has a 3.0-inch LCD monitor on its rear panel so that users can shoot while checking the live view and choose which pictures to print. The lens dial, film dial and print lever are designed with attention to the finest detail including shape and operation sound to provide photographic pleasure of creating visual arts with an analog-like operation.

3) Classically designed camera body with a sense of luxury

The camera’s main body sports a classic design with a sense of luxury, appealing to a broad range of generations. The use of silver coating on its body as well as the buttons and the dials results in sophisticated and luxurious presence. The design is suitable for holding the camera both horizontally and vertically during shooting.

4) High-quality Instax prints

Resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The “Mini Evo” offers the “Instax-Rich” mode for rich colors in addition to the “Instax-Natural” mode for softer touch characteristic of Instax prints.

5) Dedicated app to link with a smartphone for further broadening photographic enjoyment

The app features the “DIRECT PRINT” function for using the “Mini Evo” as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transferred Images” function for saving a photo, printed with the “Mini Evo,” in a smartphone as an image decorated with an Instax frame. With the “TRANSFERRED IMAGES” function, users can easily share pictures decorated with popular Instax frames.

Mini-format film “STONE GRAY”.

The features of the film are as below.

・Gray frame accentuated with metallic silver to give off a sense of luxury

・Compatible with all “Instax mini” series models that support the mini format

・10 films per pack