New Delhi: GAIL (India) Limited registered an emphatic win at the prestigious Best Social Media Brands SAMMIE Awards 2018, for their Hawa Badlo Campaign, in the category of ‘Best Use of Video Content’. The gala award ceremony was held at the Westin Mumbai Garden City, Goregaon in Mumbai on Tuesday, 31 July 2018. The SAMMIE Brands Awards & Summit commemorates the success of brands who have brought about pivotal growth and maturity in the Indian social media ecosystem.
Ms. Vandana Chanana, Executive Director (Corporate Communications and CSR), GAIL (India) limited, , added, “After being selected at the Jaipur International Film Festival and then three shortlists at Foxglove Awards 2018 earlier this year, the SAMMIES bring positive news for us and the team. This award is just another testimony to the innovative brainstorming that goes into every social campaign like Hawa Badlo that we design to educate and apprise the general public. We are pleased about winning the SAMMIE award for ‘Best Use of Video Content’ as this encourages us to bring out more impactful campaigns in future.”
This set of prestigious awards recognizes clients and agencies across diverse industries who have 3 things in common – a passionate keenness on consumer insights, a creative magnifier which is relevant to both the audience and to the medium, and a differentiated take on leveraging social media platforms. This year, the Sammie Awards has used a three-stage process – from Shortlisting via Digital Partners, rigorous selection via a diverse and vibrant Jury and a 10% weightage from online judging, to make the process a little social.
This award is a testimony of GAIL’s commitment of entertaining content and strategy with a purpose, a perennial pursuit of excellence basis a thorough comprehension of the business communication needs of all its various stakeholders. This award manifests the constantly changing dynamism within the sphere of the new-age digital communication and the burgeoning breed of aficionados, who are now seeking meaningful digital content. Best Social Media Brands SAMMIE Awards is a symbolic token of respect and admiration for Influential Brands who lead the pack to shape the future of Social Media Industry.
The award winning HawaBadlo video contents were conceptualised & produced through the agency – Handyyman. Mr. Protiqe Mazumdar, CEO, Handyman said “It’s been such a humbling ride with this campaign for us – first an official Selection at Jaipur international Film Festival, then 3 shortlists at Foxglove, and now the SAMMIES! We are extra-proud about this award since we discovered that the parameters we had set ourselves for creating the Hawa Badlo campaign, matched exactly with those set by Social Samosa and the Hon. Jury! We are committed to Entertaining Content with a Purpose, and have been careful to keep in mind both the understanding of our client’s business communication needs, and the needs of the digital audience who are looking for meaningful content.”
The award function was graced by the presence of stalwarts from the field of Digital and Content strategy, who deliberated on the essentials of Content Marketing and impact of Digital accentuation. The jury comprised of industry stalwarts such as – Apruva Chamaria, Chief Revenue Officer, Rategain; Prashanth Challapalli, Chief Integration Officer At Leo Burnett; Sanjay Mehta, Jt. CEO, Mirum India; Shoumyan Biswas, VP Marketing at Flipkart; Sulina Menon, Managing Partner, OMD India and Vivek Bhargava, CEO, DAN Performance Group.
The three Hawa Badlo campaigns of GAIL that were judged on the various parameters were:
Kadvi Hawa Badlo – https://www.youtube.com/watch?v=BQN83GpGnDw
Hawa badlo Anthem – https://www.youtube.com/watch?v=957AOpal2u0
Grey Day at School – https://www.youtube.com/watch?v=9xIcAdHgEmk