GDC Sidhra organises an interactive session for the students of Commerce Stream and for faculty of the college in collaboration with IIT Jammu

GDC Sidhra organises an interactive session for the students of Commerce Stream and for faculty of the college in collaboration with IIT Jammu. Dr. Amitash Ojha, Assistant Professor Head Deptt. of Humanities and Social sciences, IIT Jammu and Dr. Lakhwinder Singh, Project Officer, ITT, Jammu were the resource person on the occasion.
Dr. Amitash Ojha interacted with the students on the skill course which is going to be launched in the college for the students of commerce Stream and the title of the course is “Neuro-Marketing”. In his address Dr. Ojha interacted with the students and deliberated upon the techniques which are being used by the big companies like Apple, Microsoft, Amazon and Facebook etc. to sell their product. He also highlighted the importance of Artificial Intelligence in the area of marketing and Commerce. In this Connection, he has also given quite a few examples that how companies create competition for the consumers to sell their product.
Dr. Lakhwinder Singh also interacted with the students and faculty of the college on the issues of presentation and interpretation of the data and also interacted with the faculty members on “Recent Trends in Research” and Higher Education.
Dr. B.B. Anand, Principal of the college also spoke on the occasion and highlighted the importance of Skill under NEP-2020. To him the basic purpose of NEP is to produce highly Skilled Employable Graduates. The entire proceeding of the programms was conducted by Ms. Ritika Dogra and Dr. Attaullah Niazi of Deptt. of Commerce. Large number of students and the faculty of the college participated in the event.
The interaction session was co-ordinated by Dr. Anshu Gupta, Convenor, IQAC of the college.