Global beverage solutions leader MONIN announces doubling of its direct investment in India

Hyderabad : True to its commitment of investing in ‘Make in
India’, French gourmet flavour business, Georges MONIN SAS (MONIN) has announced an
investment of INR 200 crores for its first phase of setting up the manufacturing plant in
Telangana.
MONIN had signed an MoU with the Department of Industries & Commerce, in 2018
Telangana and announced an initial investment of INR 100 crores to set up a manufacturing
plant in India. The French business has since opened its wholly owned subsidiary in
Hyderabad as MONIN India Pvt. Ltd and has acquired 40 acres of land for its manufacturing
site. It has also set up an in-house R&D centre in Hyderabad which is key to understanding
the Indian flavour palette and developing new flavours and product categories on top of
MONIN’s existing range of popular flavours.
Despite the setback due to the Coronavirus pandemic, the French company has now
doubled its investment for the plant, targeting completion by 2023. This model facility is
based on modern construction standards, in line with MONIN’s commitment to sustainable
manufacturing. As per global standards, the facility will be founded on green manufacturing
and carbon neutrality principles with capabilities of water conservation and solar energy
systems.
In addition, as an integral part of the Indo-French business community in the country, Monin
also extended its support to IFCCI’s Covid relief initiatives of over EUR 6.1 million (~INR 55
crore) for provision of oxygen plants, concentrators and medical supply to Indian hospitals.
“With the increased investment of 200 crores, India remains a top-priority market for
MONIN,” says Olivier Monin, Chairman, Georges MONIN SAS. “We have come a long way
since our first tryst with India 23 years ago – from supplying our portfolio through a single
distributor, to setting up our subsidiary and R&D centre and now on a steady path towards
an entire green-field facility – it has been nothing short of a resilient success story for our
family-run business, and we have India to thank for it.”
With its Indian headquarter in Hyderabad, MONIN has placed seamless operational
processes to ensure efficient delivery systems and quality control for India’s sales and
distribution. Through its local team of seasoned sales and marketing personnel, MONIN
India Pvt. Ltd. presently has a growing network of over 100 distribution partners pan-India.
Known to derive inspiration from connecting with communities and driving innovation,
MONIN has also announced its first state-of-the-art MONIN studio in India, at The Dhan Mill,
New Delhi. This unique experience centre, set to open by second half of August, would be
vital to engage with the local Horeca professionals and create unique tasting experiences
around MONIN products in the country.
“MONIN brings more than a century of traditional artisanal beverage know-how to cater to
Indian hospitality professionals and consumers,” says Germain Araud, Managing Director,
MONIN India Pvt. Ltd. ” Our persistence to grow with India has borne great results, and it is
an exciting time for us to be a part of India’s journey to soaring heights within the global
drinks industry. We have great confidence that the meeting between the extremely evolved
flavour palette of Indians and Monin’s rich heritage of bringing innovative flavours to the
world will produce ground-breaking innovations.”
MONIN is globally renowned as the brand of choice for hospitality professionals (bartenders
and baristas). With over 150 flavours across 150 countries, MONIN has sold over 100 million
bottles all over the world. It takes pride in its best practices such as responsible sourcing,
natural ingredients, no artificial flavouring or colouring in majority of its portfolio, use of pure
cane sugar for its syrups, which makes the brand a trusted partner for the industry for
generations.

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