Global C-Suite Leader Ashok Bhasin Joins BluSmart Mobility Advisory Board
New Delhi: BluSmart Mobility – India’s first-of-its-kind 100% electric mobility platform is pleased to announce the appointment of global brand-building wizard Ashok Bhasin to its advisory board. Ashok, a digital evangelist, has great experience as a CEO with accomplishments in diverse C-suite roles while leading large teams. As a champion of profitable growth & balanced value creation, he brings critical strategic thinking and operational expertise to BluSmart Mobility.
“Mr. Bhasin’s stellar business acumen & impressive track record of successfully starting, building & turning around diverse businesses across Consumer, Retail and Auto sectors is of vital importance to our company’s future. His relentless focus on the ‘Consumer’ & his global leadership experience will be invaluable as BluSmart Mobility accelerates its mission of Responsible Mobility, and as he mentors & steers us in our pursuit of high quality all-electric mobility. We are thrilled that Mr. Bhasin is by our side at this prime time for our fast growing start-up, and we look forward to putting his insights, thoughts & ideas into actions,” said Anmol Jaggi, Co-Founder, BluSmart Mobility.
In this new role, Ashok will leverage his vast global leadership experience to guide BluSmart Mobility in expanding its market presence while ensuring the growth is viable and sustainable.
Commenting on the new journey, Ashok, Mentor & Business Advisor, BluSmart Mobility said, “I am personally passionate about Clean Air & Clean Mobility. We need to urgently ‘Reimagine Mobility’ to launch the ‘War On Pollution’ and win the battle against climate change. I am very excited to mentor & work with Anmol and his talented BluSmart Mobility Team to help them build a viable business model & to build an organization with the right ethos. My vision is to help build BluSmart Mobility as a ‘best-in-class’ Mobility Platform with a powerful & profitable Brand that consumers trust & love”.
A Global Business Leader, Ashok joined Hero MotoCorp in early 2015 to head Hero’s Sales, Marketing & Customer Care and to consolidate Hero’s dominant market position – later he led Hero’s Enterprise-wide Digital Transformation. Prior to Hero, as Managing Director he led the entire Reckitt Benckiser (RB) Central Africa business. Earlier, he worked with Whirlpool Corporation in several leadership roles including Vice President Marketing – South Asia and thereafter as Global Director – Whirlpool Corporation, USA. Ashok spent his initial years with the TATA Group. He has consistently led talented and winning teams across the globe while building many great Brands including – Dettol, Harpic, Lysol, Whirlpool, & Lakme. Ashok, an alumnus of SRCC (Shri Ram College of Commerce), is also an MBA from the Faculty of Management Studies (FMS), Delhi. He has pursued Senior Leadership Programs including Harvard Business School Executive Education.
A first-of-its-kind all-electric cab service, BluSmart Mobility is a fast-growing new age mobility platform that unlocks the era of smart urban electric rides in cool, silent, and ultra-sanitized all electric cabs.