Godrej & Boyce partners with Amar Chitra Katha to launch ‘Ardeshir and Pirojsha Godrej: Pioneers of Progress’ story book on their 125th Foundation Day

 

Chennai: Celebrating its 125th Foundation Day on 7th May 2022, Godrej & Boyce, the flagship company of Godrej Group, unveiled a book on its founders, titled as ‘Ardeshir and Pirojsha Godrej: Pioneers of Progress’. Authored by Malini Sehgal and published by India’s leading graphic novel expert, Amar Chitra Katha, the book immortalizes the journey of Godrej and its founders. With this book, Godrej & Boyce, hopes to inspire our future generations with stories of courage, perseverance, nation building, agility, innovation and more.

The book has currently been launched on the Amar Chitra Katha app and is listed as a complimentary read for everyone. ‘Ardeshir and Pirojsha Godrej: Pioneers of Progress’, promises to take readers of all generations through the unique journey of the 125-year-old Godrej conglomerate, which today is a household name across the country and touches over 600+ million lives, every day. With an objective to specifically appeal to and inspire children of all ages, scriptwriter, Malini Sehgal, used a classic, simple narrative style along with dramatic episodes from the lives of Ardeshir & Pirojsha. The book is complemented with authentic illustrations, capturing the tiniest details of the era and Parsi culture by the legendary artist, Dilip Kadam. The editorial was supported by a wealth of archival material managed by Godrej Archives and is made available to anyone who is interested in the Godrej history. The visuals of original Godrej locks, soaps and advertisement will be of special nostalgic interest to adult readers.

 

Comments are closed.