Government of Canada leads its fifth creative industries trade mission, focusing on Europe

Canadian creative industries play a vital role in fostering relationships that promote Canadian culture and interests around the world The Government of Canada is working hard to get the economy moving again. It is committed to supporting businesses and businesspeople and maximizing their efforts at home and abroad.

That is why the government is undertaking its fifth creative industries trade mission, focusing on Europe, under the Creative Export Strategy. Led by the Minister of Canadian Heritage, Pablo Rodriguez, the mission will take place in person from May 5 to 13, 2022, in Germany, Sweden and the Netherlands. The mission is part of the government’s commitment to support the growth of the creative industries in global markets, and to ensure that they have the support they need to recover from the impact of the pandemic.

This initiative will build on the success of Canada’s recent participation as Guest of Honour at the Frankfurt Book Fair in 2020 and 2021, which laid a solid foundation to support the expansion of Canada’s creative sector in the European market and increase bilateral trade and investment. Finally, this in-person mission will be the culmination of three virtual trade missions conducted in 2020 and 2021 with Germany, the Netherlands and Sweden.

The trade delegation will consist of 30 promising companies from a variety of creative sectors, including audiovisual, music, performing arts, book publishing, digital and interactive media, and fashion. The mission will allow delegates to network with potential European business partners; create and strengthen ties with a network of international buyers, collaborators and partners; and gain a better understanding of the business environment of these three countries, their opportunities and characteristics.

Canadian creative companies participating in this mission will enjoy greater visibility in these established and emerging markets, which will contribute to Canada’s enrichment and promotion abroad.

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