Govt Polytechnic Kathua organises Online Workshop on Digital Marketing

Kathua: Government Polytechnic College Kathua today organized a One Day Online Workshop on Digital Marketing in collaboration with Careerera, Noida.

The resource person for the workshop was Digital Marketing expert Saurabh Verma, from Careerera, Noida. Marketing Manager, Deepankar Malik, was the event coordinator.

On the occasion, Principal Government Polytechnic Kathua, Er Arun Bangotra, highlighted the importance of such online workshops in the current pandemic situation to make students aware of various new technologies. He said that during the current pandemic situation, digital platforms have increasingly been incorporated into marketing plans and everyday life, and as people are increasingly using digital devices instead of visiting physical shops, the digital marketing campaigns have become more prevalent.

Resource person Saurabh Verma explained about Digital marketing through a PowerPoint presentation. He explained the online marketing used for promotion of products or services to connect with potential customers using the internet and other forms of digital communication such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics etc. He added that Digital Marketing helps companies to make more informed decisions by providing insight into segmentation. It also creates an ideal customer experience with the help of customer behaviour tracking and personalized outreach.

The webinar was attended by the faculty and students of various Polytechnic Colleges of J&K. Lecturer, Govt. Polytechnic Kathua Er Rishabh Gupta conducted the proceedings of the session and presented a vote of thanks.