Green trends Launches a Month-Long Countrywide Hair Donation Drive – green trends’ SHAIR in aid of cancer patients
Bengaluru: On World Cancer Day, February 4, 2020, green trends salon launches its ‘Shair’ hair donation drive to make wigs for the needy cancer survivors and raise awareness on cancer care. With a mission to give cancer survivors emotional support and boost confidence , Shair – a noble cause from green trends Unisex Hair & Style Salon launched its country wide hair donation drive in Bengaluru. This month-long hair donation drive will be conducted across green trends salons in the city and across all its 375 plus salons across India from February 4th to 4th March, 2020 and donors can walk into any green trends salon and donate hair for free. To make a donation, the hair must be at least 10 inches long.
Launched this year, the green trends Shair is a first-of-its-kind month-long hair donation cum awareness building initiative by green trends, the country’s most popular organised beauty salon brand from the house of CavinKare.
Commenting about the launch, Mr. Gopalakrishnan, Business Head – Salon Division, CavinKare said, “Our aim is to make sure not one cancer patient fights alone and the launch of green trends’ Shair is a small gesture in the big fight against cancer and it’s our way of trying to make things just a little better for them. It is the perfect place to donate your hair as it provides platform for people to have an easy, transparent and responsible way to make a difference. We, at green trends are fortunate to work among amazing franchises and stylists within our network in Bengaluru who are equally excited and geared up to make this noble cause a success.”
Mr. Deepak Praveen, COO of green trends Unisex Hair & Style Salon said, “We are truly excited to conduct the inaugural edition of green trends SHAIR in Bengaluru. Hair loss during cancer treatment is the most physical apparent sign of cancer. Although temporary, it makes cancer an integral part of their identity, hence affecting them emotionally and wigs help to make them feel like themselves. This is especially the case with the underprivileged part of society where there is a stigma associated with baldness. Wigs made of synthetic hair can be unpleasant to wear for long and can cause irritation and boils on scalp, wigs made from human hair is comfortable to wear. These natural hair wigs are very expensive and the needy cannot afford them. With the green trends Shair program we aim to provide wigs free of cost to the needy. To do that we need donors to come forward and donate hair at any of the green trends salon in the city or across India.As part of the green trends Shair program we have created a unique ‘Shaircut’ developed by the green trends’ R&D team that ensures the donors current hairstyle does not get affected and looks exactly the same as before they donated.With ShairCut, there will be no visible impact on the look . A donor can donate as less or as much as they want, only requirement is hair should be 10 inches long.We have trained 3000 plus greentrends stylist across our 375 plus salons across 50 plus cities in India so maximum people can be part of this noble cause. I am confident that this initiative will make a significant difference in the society.”
The event will be kicked off by a donor taking part in the Shaircut by donating 10 inches of hair through which the donor’s look will be unchanged post the donation. green trends in an effort to spread awareness for the cause has also launched a unique concept where a pink clip-on hair extension, that represents the symbol of hair donation and hope, will be handed over to every donor along with the certificate of appreciation.
With an aim to encourage Corporate Firms, Educational Institutes and Social Organisation, the brand has also launched ‘ShairAnyWhere’ program with toll free number 1800 4 20 20 20 for booking an appointment. The specially trained team of stylists will visit the participating organisation and conduct free hair donation camps within the respective premises.