Hyderabad: Hawa Badlo movement, an initiative of GAIL (India) Limited is poised to release a music video featuring digital Stars Amol Parashar and Sarah Hashmi. This music video is a newer, cooler and futuristic avatar of the one year old ‘Hawa Badlo’ anthem, rendered by Harshdeep Kaur and Javed Ali, which won the Best Lyricist nomination at this year’s Artist Aloud Music Awards. The wonderfully made music video kick starts the daring campaign #BringBackTheBlueSkies to fight pollution and educate the masses on the malice of air- pollution and how it affects the lives of many.
To add to the excitement, an organic Time Machine has been created and would be unveiled at a later date. This time machine would establish #BringBackTheBLueSkies as a campaign dedicated to ‘Turn Back time to better environments and bluer skies that we were once used to’, through perceptible action, change in our lifestyle choices and behaviour towards the environment.
The Hawa Badlo V Mix is produced by HANDYYMAN and has been co-written by Tanvir Ghazi (Pink) and Protiqe Mojoomdar (Halkaa, I am Kalam, Ishqeria) and music is by Bishakh Jyoti. The song has been specially mastered in USA by the same engineers who have mastered international Hollywood hits like Moana.
Gajendra Singh, Director (Marketing), GAIL (India) Limited said, “The new HawaBadlo musical video is targeted at the masses and youngsters who are being asked to bring about change in the air by their respective efforts. The campaign is in line with GAIL’s commitment to improve the air quality with collective societal effort.” He further added, “Through this music video & #BringBackTheBlueSkies campaign we intend to inspire masses & youngsters to take positive steps against air pollution, a global killer and to bring about change in lifestyle and adopt nature friendly fuels like natural gas in our daily lives.”
The ‘Hawa Badlo’ Campaign is supported by GAIL and has been instrumental in involving citizens to bring about small but meaningful changes in their lives to fight the menace of pollution. The cases of chronic obstructive lung disease have almost doubled over the past 25 years, causing seven million deaths annually across the world, of which 3.8 million deaths are caused by household or indoor air pollution. The ‘Hawa Badlo’ campaign is thus the need of the hour and in many ways supports our Government’s Swachh Bharat Mission and its effort towards Natural Gas based economy.
Protiqe Mojoomdar, Co Founder & Producer, Handyyman said, “It’s a matter of great pride for us to be a part of this award winning and recognized campaign, and it’s the one year anniversary for us and the Hawa Badlo anthem! This is how we celebrate. Our association with GAIL has always been one, based on mutual understanding and respect and this has helped us create entertaining content that has always conveyed our message to the audience in the most coherent manner. We have been lucky to have some of the best artistes and technicians on our team, to capture this video. The team is led by Sushant Shukla, who has written/directed most of the Hawa Badlo content, DOP Deval Samnanta (who has worked on films like Fitoor, Kai Po Che & 3 Idiots) and the production design team led by Somanwita Bhattacharya, who has worked on films like What Will People Say (Norway’s Official Oscar entry of 2018) and Fitoor. Somanwita created the Installation with a team of 15 designers, electricians and workers, working over 15 days, and hopefully we shall all see a version of that machine installation LIVE soon.”
Amol Parashar, digital star, of Traffic, Home, Ready to Mingle, It Happened in Hong Kong, Widlstone & Pepsi ads fame is the star who features in this video and will be seen in a cool new avatar, with Sarah Hashmi, who has starred in Happy Phir Bhaag Jayegi, Dil Dhadakne Do, Girliyapa and Blush. As the excitement around the music video picks up pace, the stars have already begun tweeting on the campaign, which is generating a lot of palpable exhilaration & anticipation on digital & social mediums.