Heriot-Watt University: Two design students win prestigious ND Awards

Madison Craig was the winner of The Habitat Future Design Award and Sophie Campbell was the winner of TU Clothing Creative Pattern & Print Award.

The ND Awards is a highly prestigious awards programme, supported by 30 leading industry partners who reward and recognise the design stars of the future.

New designers gather more than 3,000 of the brightest and most radical new creative minds to launch the next generation of thinkers, makers and disruptors onto the UK design scene.

The exhibition is a two-week celebration of visionary design that sees students of 200+ creative courses unveiling never-before-seen work to thousands of industry professionals and design lovers.

Madison Craig’s award was for a designer that demonstrates innovative and creative use of techniques, materials and concepts.
Her collection ‘It takes a Village’ is a collection of repeat and placement interior fabric and wallpaper for families with children.

She said: “It takes a Village is an African proverb that means the entire community of people must provide for and interact positively with a child for that child to experience and grow in a safe and healthy environment.”

Sophie Campbell’s award was for Print and colour and a print design or collection of designs that are ideal for the Tu customer. The winning artwork must complement existing customer handwriting and demonstrate a creative new direction.

She won £500 and the potential opportunity for her winning design to be produced and sold at Tu Clothing.
Her textile collection ‘Scattered Shapes’ is all about energy and conversation starters. What stories can you create within your own imagination from the visual cues? Design can create joyous reactions, allow a moment of peace within a rapidly changing society, and create a narrative to inspire, you just have to open your imagination.

The motivation for her collection is from her own personal experience. She said: “During those days of blue crumbled masks we all had stuffed in our pockets, my 87-year-old gran was sitting in her hospital bed. She announced to me her desire to admire something other than the identical, four, white walls that surrounded her, every minute of every day, she wished for something more to look at. That’s when I realised, we need personality within a space or else we lose a spark of imagination that can temporarily transport a reality. A narrative to distract and lose yourself in, with positive mental stimulation.”