New Delhi : Hero Vired, India’s premium EdTech company, has announced its partnership with INSEAD, one of the world’s leading and largest business schools, to offer a first-of-its-kind certificate program in Strategic Management and Business Essentials for learners in India. The program is co-created by Hero Vired and INSEAD to provide a truly global educational experience contextualized to the Indian market. It caters to mid-senior professionals, senior leaders, and entrepreneurs who want to take their managerial skills to a higher level. This is the only program with a reputed B-school consisting of 70%-90% live classes delivered at an affordable price point. Learners eager to expose themselves to a global management program or professionals with 5 to 15 years of experience and no formal management education are invited to enroll.
The program aims to help learners accelerate their careers through a keen understanding of various business functions, strategic thinking, and innovation and is especially beneficial for:
- Mid-senior level employees in technology roles who are looking to move into management positions to augment their professional growth
- Mid-senior level managers who are transitioning to, aspiring for senior leadership roles
- Aspiring entrepreneurs who want to learn management theories to build their business acumen
Commenting on the partnership, Akshay Munjal, CEO, and Founder, Hero Vired, said, “In the fast-paced ever evolving complex global economy, it is essential for leaders and managers to comprehend the complexities of managing resources and garnering impactful outcomes to navigate synergy across teams. Hence, we are bringing this unique program in strategic management and business essentials in partnership with INSEAD. This program not only covers wide arrays and domains of management, but also focuses on inter-disciplinary application and “learn by doing” principles. Learners will get an extensive experience through case studies, simulations and live teaching by INSEAD faculty. It caters to a very wide audience that include professionals, entrepreneurs, family business, etc.”
“We firmly believe that this unique partnership and program will bring the perfect blend of INSEAD’s global expertise as one of the leading B-schools and Hero’s Vired’s experience in the Indian subcontinent, offering learners a unique proposition of global management exposure through the local lens” , he further added.
INSEAD and Hero Vired faculty will provide conceptual knowledge, which will be intricately balanced with 45+ hours of masterclasses from top industry experts and mentors to ensure all the skills taught are immediately actionable at the workplace and redefined for Indian businesses. Notably, the program will include 50% live teaching sessions by INSEAD faculty and hands-on workshops with a blend of Indian and global case studies. Immersive business simulations run by the world’s foremost educators from INSEAD and networking & pitching sessions crucial for business success are part of the program.
Samir Hasija, Dean of Executive Education and Professor of Technology & Operations Management, INSEAD said, “India is an important market for us, and we see immense potential in the country’s business executives and leaders. Our mission at INSEAD is to teach, encourage, and inspire leaders who will make their organisations more productive and efficient. We are pleased to collaborate with Hero Vired on this program, and I am convinced that it will provide significant advantages to learners in the near future.”
The program will begin with a 360-degree personalized survey to understand each learner’s unique leadership style. The program weaves in case studies in the day-to-day operations of core management domains, like marketing, finance, and operations, to help learners build and apply conceptual knowledge within the Indian context. The program also provides a strategic focus across business functions. It allows learners to engage with leadership coaches to help them enhance their leadership styles while learning how to work with cross-cultural and inclusive globally distributed teams.
Amitava Chattopadhyay, Professor of Marketing, the GlaxoSmithKline Chaired Professor of Corporate Innovation, and Marketing Area Chair at INSEAD, said, “Any organization’s functional efficiency is rooted in the core strength of its middle management and a solid mid-management structure supports both the roots and the system’s head. This Certificate Program in Strategic Management by Hero Vired and INSEAD is surely the need of the hour as it offers the perfect blend of upskilling, mentorship, networking, and placement opportunities.”
During the program, learners can participate in multiple immersive business simulations to practice and test the concepts they have learned, helping them gain a holistic understanding of the interdependence of various factors in the business environment. The program will close with networking and pitching sessions where learners interact with and learn from industry and business leaders.